| Modeling online browsing and path analysis using clickstream data AL Montgomery, S Li, K Srinivasan, JC Liechty Marketing science 23 (4), 579-595, 2004 | 828 | 2004 |
| Portfolio selection with higher moments CR Harvey, JC Liechty, MW Liechty, P Müller Quantitative Finance 10 (5), 469-485, 2010 | 718 | 2010 |
| Incentive-aligned conjoint analysis M Ding, R Grewal, J Liechty Journal of marketing research 42 (1), 67-82, 2005 | 430 | 2005 |
| Choice menus for mass customization: An experimental approach for analyzing customer demand with an application to a web-based information service J Liechty, V Ramaswamy, SH Cohen Journal of Marketing research 38 (2), 183-196, 2001 | 308 | 2001 |
| Beyond conjoint analysis: Advances in preference measurement O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ... Marketing Letters 19, 337-354, 2008 | 195 | 2008 |
| Global and local covert visual attention: Evidence from a Bayesian hidden Markov model J Liechty, R Pieters, M Wedel Psychometrika 68, 519-541, 2003 | 170 | 2003 |
| Bayesian correlation estimation JC Liechty, MW Liechty, P Müller Biometrika 91 (1), 1-14, 2004 | 146 | 2004 |
| Single-pass low-storage arbitrary probabilistic location estimation for massive data sets JC Liechty, JP Mcdermott, DKJ Lin US Patent 7,076,487, 2006 | 124 | 2006 |
| Offering online recommendations with minimum customer input through conjoint-based decision aids A De Bruyn, JC Liechty, EKRE Huizingh, GL Lilien Marketing Science 27 (3), 443-460, 2008 | 103 | 2008 |
| Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis JC Liechty, DKH Fong, WS DeSarbo Marketing Science 24 (2), 285-293, 2005 | 86 | 2005 |
| Attention switching during scene perception: how goals influence the time course of eye movements across advertisements. M Wedel, R Pieters, J Liechty Journal of Experimental Psychology: Applied 14 (2), 129, 2008 | 80 | 2008 |
| Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector R Grewal, A Chakravarty, M Ding, J Liechty International Journal of Research in Marketing 25 (4), 261-272, 2008 | 73 | 2008 |
| Automated factor slice sampling MM Tibbits, C Groendyke, M Haran, JC Liechty Journal of Computational and Graphical Statistics 23 (2), 543-563, 2014 | 56 | 2014 |
| Parallel multivariate slice sampling MM Tibbits, M Haran, JC Liechty Statistics and Computing 21, 415-430, 2011 | 54 | 2011 |
| Bayes vs. resampling: a rematch C Harvey, J Liechty, M Liechty Journal of Investment Management 6 (1), 29-45, 2008 | 52 | 2008 |
| Markov chain Monte Carlo methods for switching diffusion models JC Liechty, GO Roberts Biometrika 88 (2), 299-315, 2001 | 50 | 2001 |
| Modeling category viewership of web users with multivariate count models S Li, JC Liechty, AL Montgomery revise and resubmit, Journal of the American Statistical Association, 2002 | 38 | 2002 |
| Closed-form asymptotics and numerical approximations of 1D parabolic equations with applications to option pricing W Cheng, N Costanzino, J Liechty, A Mazzucato, V Nistor SIAM Journal on Financial Mathematics 2 (1), 901-934, 2011 | 37 | 2011 |
| Predicting online purchase conversion using web path analysis AL Montgomery, S Li, K Srinivasan, JC Liechty Marketing Science 23 (4), 579-595, 2004 | 34 | 2004 |
| Perspectives on Bayesian methods and big data GM Allenby, ET Bradlow, EI George, J Liechty, RE McCulloch Customer Needs and Solutions 1, 169-175, 2014 | 33 | 2014 |