| An analysis of data quality: Professional panels, student subject pools, and Amazon's Mechanical Turk J Kees, C Berry, S Burton, K Sheehan Journal of advertising 46 (1), 141-155, 2017 | 1104 | 2017 |
| Attacking the obesity epidemic: the potential health benefits of providing nutrition information in restaurants S Burton, EH Creyer, J Kees, K Huggins American journal of public health 96 (9), 1669-1675, 2006 | 575 | 2006 |
| The role of self‐regulation, future orientation, and financial knowledge in long‐term financial decisions E Howlett, J Kees, E Kemp Journal of Consumer Affairs 42 (2), 223-242, 2008 | 536 | 2008 |
| Understanding how graphic pictorial warnings work on cigarette packaging J Kees, S Burton, JC Andrews, J Kozup Journal of Public Policy & Marketing 29 (2), 265-276, 2010 | 327 | 2010 |
| Is simpler always better? Consumer evaluations of front-of-package nutrition symbols JC Andrews, S Burton, J Kees Journal of Public Policy & Marketing 30 (2), 175-190, 2011 | 282 | 2011 |
| Concern with immediate consequences magnifies the impact of compulsive buying tendencies on college students' credit card debt J Joireman, J Kees, D Sprott Journal of Consumer Affairs 44 (1), 155-178, 2010 | 250 | 2010 |
| The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising J Kees, S Burton, AH Tangari Journal of Advertising 39 (1), 19-34, 2010 | 206 | 2010 |
| The moderating influence of consumers' temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns AH Tangari, JAG Folse, S Burton, J Kees Journal of Advertising 39 (2), 35-50, 2010 | 186 | 2010 |
| Promoting positive change: Advancing the food well-being paradigm MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Business Research 66 (8), 1211-1218, 2013 | 181 | 2013 |
| Pulling on the heartstrings: Examining the effects of emotions and gender in persuasive appeals E Kemp, PA Kennett-Hensel, J Kees Journal of Advertising 42 (1), 69-79, 2013 | 179 | 2013 |
| Tests of graphic visuals and cigarette package warning combinations: implications for the framework convention on tobacco control J Kees, S Burton, JC Andrews, J Kozup Journal of Public Policy & Marketing 25 (2), 212-223, 2006 | 174 | 2006 |
| Advertising framing effects and consideration of future consequences J Kees Journal of Consumer Affairs 45 (1), 7-32, 2011 | 131 | 2011 |
| How graphic visual health warnings affect young smokers’ thoughts of quitting JC Andrews, RG Netemeyer, J Kees, S Burton Journal of Marketing Research 51 (2), 165-183, 2014 | 118 | 2014 |
| Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being B Davis, C Pechmann Journal of Business Research 66 (8), 1168-1170, 2013 | 104 | 2013 |
| The impact of violence against women in advertisements ML Capella, RP Hill, JM Rapp, J Kees Journal of Advertising 39 (4), 37-52, 2010 | 101 | 2010 |
| Advertised reference prices in an internet environment: effects on consumer price perceptions and channel search intentions T Jensen, J Kees, S Burton, FL Turnipseed Journal of Interactive Marketing 17 (2), 20-33, 2003 | 90 | 2003 |
| Graphic health warnings on cigarette packages: the role of emotions in affecting adolescent smoking consideration and secondhand smoke beliefs RG Netemeyer, S Burton, JC Andrews, J Kees Journal of Public Policy & Marketing 35 (1), 124-143, 2016 | 89 | 2016 |
| Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations CL Newman, S Burton, JC Andrews, RG Netemeyer, J Kees Journal of the Academy of Marketing Science 46, 453-476, 2018 | 84 | 2018 |
| Flies in the ointment? Addressing potential impediments to population-based health benefits of restaurant menu labeling initiatives S Burton, J Kees Journal of Public Policy & Marketing 31 (2), 232-239, 2012 | 77 | 2012 |
| Transforming consumer health DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ... Journal of Public Policy & Marketing 30 (1), 14-22, 2011 | 76 | 2011 |