| Consumer Behaviour: Asia-Pacific Edition W Hoyer, D MacInnis, R Pieters, E Chan, G Northey | 4614 | 2017 |
| Increasing student engagement using asynchronous learning G Northey, T Bucic, M Chylinski, R Govind Journal of Marketing Education 37 (3), 171-180, 2015 | 351 | 2015 |
| Anthropomorphism and augmented reality in the retail environment P Van Esch, D Arli, MH Gheshlaghi, V Andonopoulos, T von der Heidt, ... Journal of Retailing and Consumer Services 49, 35-42, 2019 | 203 | 2019 |
| Prosumers in times of crisis: definition, archetypes and implications B Lang, R Dolan, J Kemper, G Northey Journal of Service Management, 2020 | 147 | 2020 |
| The Role of M-Commerce Readiness in Emerging and Developed Markets A Ashraf, NT Thongpapanl, B Menguc, G Northey Journal of International Marketing 25 (2), 25-51, 2017 | 131 | 2017 |
| Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste F Septianto, JA Kemper, G Northey Journal of Cleaner Production 258, 120591, 2020 | 110 | 2020 |
| The effect of “here and now” learning on student engagement and academic achievement G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch British Journal of Educational Technology 49 (2), 321–333, 2018 | 106 | 2018 |
| Artificial intelligence in marketing: A bibliographic perspective CM Feng, A Park, L Pitt, J Kietzmann, G Northey Australasian Marketing Journal, 2020 | 91 | 2020 |
| Perceptions of others, mindfulness, and brand experience in retail service setting LV Ngo, G Northey, S Duffy, HTP Thao Journal of Retailing and Consumer Services 33, 43-52, 2016 | 87 | 2016 |
| Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility D Arli, P Van Esch, G Northey, MSW Lee, R Dimitriu Marketing Intelligence & Planning 37 (6), 706-720, 2019 | 84 | 2019 |
| LGBTQ Imagery in Advertising: How Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements G Northey, R Dolan, J Etheridge, F Septianto, P Van Esch Journal of Advertising Research 60 (2), 2020 | 80 | 2020 |
| Consumer attitudes towards bloggers and paid blog advertisements: what’s new? P van Esch, D Arli, J Castner, N Talukdar, G Northey Marketing Intelligence & Planning 36 (7), 778-793, 2018 | 76 | 2018 |
| The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases LV Ngo, G Northey, Q Tran, F Septianto Journal of Retailing and Consumer Services 52, 101671, 2020 | 61 | 2020 |
| Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice G Northey, V Hunter, R Mulcahy, K Choong, M Mehmet International Journal of Bank Marketing 40 (6), 1182-1199, 2022 | 59 | 2022 |
| Realising the value of knowledge resources and capabilities: an empirical study TNQ Nguyen, LV Ngo, G Northey, CA Siaw Journal of Knowledge Management 23 (2), 374-395, 2019 | 58 | 2019 |
| The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019 | 57 | 2019 |
| The effects of political ideology and message framing on counterfeiting: The mediating role of emotions F Septianto, G Northey, R Dolan Journal of Business Research 99, 206-214, 2019 | 57 | 2019 |
| Cross‐modal interactions between color and texture of food M Chylinski, G Northey, LV Ngo Psychology & Marketing 32 (9), 950-966, 2015 | 50 | 2015 |
| Iceland: how social mechanisms drove the financial collapse and why it’s a wicked problem SM Duffy, G Northey, P van Esch Journal of Social Marketing 7 (3), 2017 | 41 | 2017 |
| The moderating influence of country of origin information seeking on homophily and product satisfaction P Van Esch, G Northey, S Duffy, J Heller, M Striluk Country of Origin Effect, 40-56, 2020 | 40 | 2020 |
Patrick van EschAssociate Professor of Marketing, Coastal Carolina UniversityEmail verificata su coastal.edu
