| El fútbol y el negocio del entretenimiento global. Los clubes como multinacionales del ocio X Ginesta Portet Universidad de Navarra, 2011 | 143* | 2011 |
| The use of football as a country branding strategy. Case study: Qatar and the Catalan sports press X Ginesta, J de San Eugenio Communication & Sport 2 (3), 225-241, 2014 | 99 | 2014 |
| The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand JS Eugenio-Vela, X Ginesta, M Kavaratzis European Planning Studies 28 (7), 1393-1412, 2020 | 84 | 2020 |
| Los medios propios de los clubes de fútbol españoles. De la revista oficial a los canales de TDT X Ginesta Portet Universidad Complutense de Madrid, 2010 | 71 | 2010 |
| The business of stadia: Maximizing the use of Spanish football venues X Ginesta Tourism and Hospitality Research 17 (4), 411-423, 2017 | 50 | 2017 |
| Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013 J de-San-Eugenio, X Ginesta, J Xifra Soccer & Society 18 (7), 836-848, 2017 | 49 | 2017 |
| Football and media in Europe: a new sport paradigm for the global era M De Moragas, C Kennett, X Ginesta Sport and the transformation of modern Europe, 128-149, 2013 | 46 | 2013 |
| Los medios alternativos e Internet: un análisis cualitativo del sistema mediático español L Fleischman, X Ginesta, M López Calzada Andamios 6 (11), 257-285, 2009 | 45 | 2009 |
| Los valores en el deporte: una experiencia educativa a través del Barça-Madrid XG Portet Comunicar: Revista Científica de Comunicación y Educación, 148-156, 2007 | 37 | 2007 |
| Political engagement principles as the basis for new regional self-determination processes in Europe: The case of Catalonia E Ordeix, X Ginesta American behavioral scientist 58 (7), 928-940, 2014 | 36 | 2014 |
| Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making JSE Xavier Ginesta American Behavioral Scientist, https://doi.org/10.1177/0002764220975066, 2020 | 33* | 2020 |
| What is the next step? The champions league clubs and their sponsors. From Bwin to Qatar Sports Investment X Ginesta Soccer & Society 14 (1), 66-79, 2013 | 33 | 2013 |
| Social-media analysis for disaster prevention: Forest fire in Artenara and Valleseco, Canary Islands G Zamarreño-Aramendia, FJ Cristòfol, J de-San-Eugenio-Vela, X Ginesta Journal of Open Innovation: Technology, Market, and Complexity 6 (4), 169, 2020 | 32 | 2020 |
| Journalism, transparency and citizen participation: a methodological tool to evaluate information published on municipal websites N Simelio, X Ginesta, J de San Eugenio Vela, M Corcoy Information, communication & society 22 (3), 369-385, 2019 | 32 | 2019 |
| La construcción de la marca ‘Qatar’a partir del deporte:‘sports place branding’y prensa deportiva catalana J San Eugenio Vela, X Ginesta Portet Universidad Complutense de Madrid, 2013 | 30* | 2013 |
| Aprendizaje Servicio Universitario: creando empleo a partir de la emprendeduría social S Simó i Algado, X Ginesta Portet, J San Eugenio Vela Universidad Complutense de Madrid, 2013 | 28 | 2013 |
| Las multinacionales del entretenimiento: fútbol, diplomacia, identidad y tecnología X Ginesta Editorial UOC, 2022 | 26* | 2022 |
| Global football in the US market. The internationalization of FC Barcelona and its media coverage X Ginesta, J de San Eugenio, P Bonet, M Ferrer Soccer & Society 21 (2), 209-224, 2020 | 26 | 2020 |
| Corporate social responsibility and football clubs: the value of environmental sustainability as a basis for the rebranding of real Betis Balompie in Spain G Lobillo Mora, X Ginesta, J de San Eugenio Vela Sustainability 13 (24), 13689, 2021 | 25 | 2021 |
| Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding J San Eugenio, X Ginesta, J Frigola-Reig, M Compte-Pujol Sustainability 11 (11), 3218, 2019 | 22 | 2019 |
Jordi de San Eugenio VelaFull Professor of Media Theory, Strategic Marketing and Place Branding at the University of VicEmail verificata su uvic.cat
