| What defines “successful” university brands? C Chapleo International Journal of Public Sector Management 23 (2), 169-183, 2010 | 450 | 2010 |
| Barriers to brand building in UK universities? C Chapleo International journal of nonprofit and voluntary sector marketing 12 (1), 23-32, 2007 | 279 | 2007 |
| Stakeholder analysis in higher education: A case study of the University of Portsmouth C Chapleo, C Simms Perspectives 14 (1), 12-20, 2010 | 265 | 2010 |
| Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? C Chapleo Journal of Brand Management 18, 411-422, 2011 | 249 | 2011 |
| Do UK universities communicate their brands effectively through their websites? C Chapleo, MV Carrillo Durán, A Castillo Díaz Journal of marketing for higher education 21 (1), 25-46, 2011 | 204 | 2011 |
| Do universities have “successful” brands? C Chapleo International Journal of educational advancement 6, 54-64, 2005 | 191 | 2005 |
| Brands in higher education: Challenges and potential strategies C Chapleo International Studies of Management & Organization 45 (2), 150-163, 2015 | 187 | 2015 |
| Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand P Clark, C Chapleo, K Suomi Tertiary Education and Management 26 (2), 131-149, 2020 | 121 | 2020 |
| Branding a university: adding real value or smoke and mirrors? C Chapleo The marketisation of higher education and the student as consumer, 115-128, 2010 | 121 | 2010 |
| Managing employee attention and internal branding G Liu, WW Ko, C Chapleo Journal of Business Research 79, 1-11, 2017 | 108 | 2017 |
| Contemporary thought in higher education marketing C Chapleo, H O’Sullivan Journal of Marketing for Higher Education 27 (2), 159-161, 2017 | 90 | 2017 |
| Brand ‘infrastructure’in nonprofit organizations: Challenges to successful brand building? C Chapleo Journal of Marketing Communications 21 (3), 199-209, 2015 | 89 | 2015 |
| The role of internal branding in nonprofit brand management: An empirical investigation G Liu, C Chapleo, WW Ko, IK Ngugi Nonprofit and Voluntary Sector Quarterly 44 (2), 319-339, 2015 | 88 | 2015 |
| External perceptions of successful university brands C Chapleo International Journal of Educational Advancement 8, 126-135, 2008 | 81 | 2008 |
| A brand within a brand: An integrated understanding of internal brand management and brand architecture in the public sector U Leijerholt, C Chapleo, H O’Sullivan Journal of Brand Management 26, 277-290, 2019 | 67 | 2019 |
| An exploration of branding approaches in UK universities C Chapleo International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 1-11, 2015 | 58 | 2015 |
| What are we eating? Consumer information requirement within a workplace canteen S Price, G Viglia, H Hartwell, A Hemingway, C Chapleo, K Appleton, ... Food quality and preference 53, 39-46, 2016 | 49 | 2016 |
| How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances? G Liu, WW Ko, C Chapleo Journal of Business Ethics 151, 497-516, 2018 | 47 | 2018 |
| Challenges in delivering brand promise–focusing on municipal healthcare organisations U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi International Journal of Public Sector Management 28 (3), 254-272, 2015 | 46 | 2015 |
| An exploration of the effect of servicescape on student institution choice in UK universities E Winter, C Chapleo Journal of Further and Higher Education 41 (2), 187-200, 2017 | 44 | 2017 |
Gordon LiuProfessor of Marketing Strategy, The Open UniversityEmail verificata su open.ac.uk
