| Optimal restocking fees and information provision in an integrated demand-supply model of product returns JD Shulman, AT Coughlan, RC Savaskan Manufacturing & Service Operations Management 11 (4), 577-594, 2009 | 297 | 2009 |
| Managing consumer returns in a competitive environment JD Shulman, AT Coughlan, RC Savaskan Management Science 57 (2), 347-362, 2011 | 273 | 2011 |
| Optimal reverse channel structure for consumer product returns JD Shulman, AT Coughlan, RC Savaskan Marketing Science 29 (6), 1071-1085, 2010 | 234 | 2010 |
| Strategic Information Transmission in Peer-to-Peer Lending Markets F Caldieraro, JZ Zhang, M Cunha Jr, JD Shulman Journal of Marketing 82 (2), 42-63, 2018 | 119 | 2018 |
| Add-on pricing by asymmetric firms JD Shulman, X Geng Management Science 59 (4), 899-917, 2013 | 113 | 2013 |
| Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence JD Shulman, M Cunha Jr, JK Saint Clair Marketing Science 34 (4), 590-605, 2015 | 103 | 2015 |
| Assimilation and contrast in price evaluations M Cunha, JD Shulman Journal of Consumer Research 37 (5), 822-835, 2011 | 79 | 2011 |
| Used goods, not used bads: Profitable secondary market sales for a durable goods channel JD Shulman, AT Coughlan Quantitative Marketing and Economics 5 (2), 191-210, 2007 | 75 | 2007 |
| Managing product returns within the customer value framework A Minnema, THA Bijmolt, JA Petersen, JD Shulman Customer engagement marketing, 95-118, 2018 | 60 | 2018 |
| How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add‐On Pricing X Geng, JD Shulman Production and Operations Management 24 (12), 1870-1882, 2015 | 44 | 2015 |
| The Effects of Autoscaling in Cloud Computing A Fazli, A Sayedi, JD Shulman Management Science, 2018 | 42 | 2018 |
| Product diversion to a direct competitor JD Shulman Marketing Science 33 (3), 422-436, 2013 | 30 | 2013 |
| Does it pay to shroud in-app purchase prices? JD Shulman, X Geng Information Systems Research 30 (3), 856-871, 2019 | 26 | 2019 |
| On the profitability of stacked discounts: Identifying revenue and cost effects of discount framing N Ertekin, JD Shulman, H Chen Marketing Science 38 (2), 317-342, 2019 | 24 | 2019 |
| The Perils of Personalized Pricing with Network Effects B Hajihashemi, A Sayedi, JD Shulman Marketing Science, 2021 | 21 | 2021 |
| Implications of Market Spillovers A Fazli, JD Shulman Management Science, 2018 | 16 | 2018 |
| Marketing’s Role in the Evolving Discipline of Product Management JD Shulman, O Toubia, R Saddler Marketing Science 42 (1), 1-5, 2023 | 7 | 2023 |
| Product diversion by vertically differentiated firms EO Smith, JD Shulman Production and Operations Management, 2021 | 6 | 2021 |
| Strategic compliments in sales A Sayedi, JD Shulman Quantitative Marketing and Economics 15 (1), 57-84, 2017 | 6 | 2017 |
| Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment JD Shulman, Z Gu Marketing Science, 2023 | 5 | 2023 |
Anne CoughlanKellogg School of Management, Northwestern UniversityEmail verificata su kellogg.northwestern.edu
