| The influence of the image of a product's region of origin on product evaluation K Van Ittersum, MJJM Candel, MTG Meulenberg Journal of Business research 56 (3), 215-226, 2003 | 572 | 2003 |
| The role of the region of origin and EU certificates of origin in consumer evaluation of food products IA Van der Lans, K Van Ittersum, A De Cicco, M Loseby European Review of Agricultural Economics 28 (4), 451-477, 2001 | 521 | 2001 |
| Ice cream illusions: Bowls, spoons, and self-served portion sizes B Wansink, K Van Ittersum, JE Painter American journal of preventive medicine 31 (3), 240-243, 2006 | 462 | 2006 |
| Bottoms up! The influence of elongation on pouring and consumption volume B Wansink, K Van Ittersum Journal of consumer research 30 (3), 455-463, 2003 | 441 | 2003 |
| Remanufacturing, third-party competition, and consumers' perceived value of new products VV Agrawal, A Atasu, K Van Ittersum Management Science 61 (1), 60-72, 2015 | 410 | 2015 |
| How descriptive food names bias sensory perceptions in restaurants B Wansink, K Van Ittersum, JE Painter Food quality and preference 16 (5), 393-400, 2005 | 401 | 2005 |
| Plate size and color suggestibility: The Delboeuf illusion’s bias on serving and eating behavior K Van Ittersum, B Wansink Journal of Consumer Research 39 (2), 215-228, 2012 | 389 | 2012 |
| Portion size me: plate-size induced consumption norms and win-win solutions for reducing food intake and waste. B Wansink, K Van Ittersum Journal of Experimental Psychology: Applied 19 (4), 320, 2013 | 320 | 2013 |
| Consumers’ appreciation of regional certification labels: a Pan‐European study K Van Ittersum, MTG Meulenberg, HCM Van Trijp, MJJM Candel Journal of Agricultural Economics 58 (1), 1-23, 2007 | 318 | 2007 |
| Descriptive menu labels’ effect on sales B Wansink, J Painter, KV Ittersum Cornell Hotel and Restaurant Administration Quarterly 42 (6), 68-72, 2001 | 309 | 2001 |
| Portion size me: downsizing our consumption norms B Wansink, K Van Ittersum Journal of the American Dietetic Association 107 (2007), 1103-1106, 2007 | 285 | 2007 |
| News media channels: Complements or substitutes? Evidence from mobile phone usage J Xu, C Forman, JB Kim, K Van Ittersum Journal of Marketing 78 (4), 97-112, 2014 | 258 | 2014 |
| The validity of attribute-importance measurement: A review K Van Ittersum, JME Pennings, B Wansink, HCM Van Trijp Journal of Business Research 60 (11), 1177-1190, 2007 | 203 | 2007 |
| The role of region of origin in consumer decision-making and choice K Van Ittersum Wageningen University and Research, 2001 | 173 | 2001 |
| Shape of glass and amount of alcohol poured: comparative study of effect of practice and concentration B Wansink, K Van Ittersum Bmj 331 (7531), 1512-1514, 2005 | 170 | 2005 |
| Smart shopping carts: How real-time feedback influences spending K Van Ittersum, B Wansink, JME Pennings, D Sheehan Journal of Marketing 77 (6), 21-36, 2013 | 135 | 2013 |
| Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction B Wansink, K Van Ittersum Psychological reports 111 (1), 228-232, 2012 | 135 | 2012 |
| Profiling the heroic leader: Empirical lessons from combat-decorated veterans of World War II B Wansink, CR Payne, K Van Ittersum The Leadership Quarterly 19 (5), 547-555, 2008 | 132 | 2008 |
| From browsing to buying and beyond: The needs-adaptive shopper journey model L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ... Journal of the Association for Consumer Research 3 (3), 277-293, 2018 | 123 | 2018 |
| How diet and health labels influence taste and satiation B Wansink, K Van Ittersum, JE Painter Journal of food science 69 (9), S340-S346, 2004 | 113 | 2004 |
