| The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt Journal of marketing research 53 (3), 297-318, 2016 | 1442 | 2016 |
| Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior JWC Arts, RT Frambach, THA Bijmolt International Journal of Research in Marketing 28 (2), 134-144, 2011 | 830 | 2011 |
| Analytics for customer engagement THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ... Journal of service research 13 (3), 341-356, 2010 | 815 | 2010 |
| Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members J Leenheer, HJ Van Heerde, THA Bijmolt, A Smidts International Journal of Research in Marketing 24 (1), 31-47, 2007 | 747 | 2007 |
| New empirical generalizations on the determinants of price elasticity THA Bijmolt, HJ Van Heerde, RGM Pieters Journal of marketing research 42 (2), 141-156, 2005 | 585 | 2005 |
| Generating global brand equity through corporate social responsibility to key stakeholders A Torres, THA Bijmolt, JA Tribó, P Verhoef International journal of research in marketing 29 (1), 13-24, 2012 | 503 | 2012 |
| Loyalty Programmes: Current Knowledge and Research Directions* M Dorotic, THA Bijmolt, PC Verhoef International Journal of Management Reviews 14 (3), 217-237, 2012 | 452 | 2012 |
| The impact of internal factors on the export success of Dutch small and medium-sized firms THA Bijmolt, PS Zwart Journal of Small business management 32 (2), 69, 1994 | 416 | 1994 |
| Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers V Melnyk, SMJ Van Osselaer, THA Bijmolt Journal of Marketing 73 (4), 82-96, 2009 | 390 | 2009 |
| Will it spread or not? The effects of social influences and network topology on innovation diffusion SA Delre, W Jager, THA Bijmolt, MA Janssen Journal of Product Innovation Management 27 (2), 267-282, 2010 | 388 | 2010 |
| Meta-analysis in marketing when studies contain multiple measurements THA Bijmolt, RGM Pieters Marketing letters 12, 157-169, 2001 | 361 | 2001 |
| Specification of spatial models: A simulation study on weights matrices S Stakhovych, THA Bijmolt Papers in Regional Science 88 (2), 389-409, 2009 | 332 | 2009 |
| Dynamic effects of social influence and direct marketing on the adoption of high-technology products H Risselada, PC Verhoef, THA Bijmolt Journal of Marketing 78 (2), 52-68, 2014 | 330 | 2014 |
| Targeting and timing promotional activities: An agent-based model for the takeoff of new products SA Delre, W Jager, THA Bijmolt, MA Janssen Journal of business research 60 (8), 826-835, 2007 | 296 | 2007 |
| Consumer memory for television advertising: A field study of duration, serial position, and competition effects RGM Peters, THA Bijmolt Journal of Consumer Research 23 (4), 362-372, 1997 | 283 | 1997 |
| Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias J Schmidt, THA Bijmolt Journal of the Academy of Marketing Science 48, 499-518, 2020 | 263 | 2020 |
| Marketing perspectives on digital business models: A framework and overview of the special issue PC Verhoef, THA Bijmolt International Journal of Research in Marketing 36 (3), 341-349, 2019 | 260 | 2019 |
| Advancing research on loyalty programs: a future research agenda E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ... Marketing Letters 26, 127-139, 2015 | 230 | 2015 |
| Children's understanding of TV advertising: Effects of age, gender, and parental influence THA Bijmolt, W Claassen, B Brus Journal of Consumer Policy 21 (2), 171-194, 1998 | 221 | 1998 |
| To keep or not to keep: Effects of online customer reviews on product returns A Minnema, THA Bijmolt, S Gensler, T Wiesel Journal of retailing 92 (3), 253-267, 2016 | 218 | 2016 |
