| Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics V Mittal, WA Kamakura Journal of marketing research 38 (1), 131-142, 2001 | 4184 | 2001 |
| Market segmentation: Conceptual and methodological foundations M Wedel, WA Kamakura Springer Science & Business Media, 2000 | 3822 | 2000 |
| A probabilistic choice model for market segmentation and elasticity structure WA Kamakura, GJ Russell Journal of marketing research 26 (4), 379-390, 1989 | 1993 | 1989 |
| The economic worth of celebrity endorsers: An event study analysis J Agrawal, WA Kamakura Journal of marketing 59 (3), 56-62, 1995 | 1765 | 1995 |
| Measuring brand value with scanner data WA Kamakura, GJ Russell International journal of Research in Marketing 10 (1), 9-22, 1993 | 1281 | 1993 |
| Defection detection: Measuring and understanding the predictive accuracy of customer churn models SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason Journal of marketing research 43 (2), 204-211, 2006 | 844 | 2006 |
| Value-system segmentation: Exploring the meaning of LOV WA Kamakura, TP Novak Journal of consumer research 19 (1), 119-132, 1992 | 836 | 1992 |
| Assessing the service-profit chain WA Kamakura, V Mittal, F De Rosa, JA Mazzon Marketing science 21 (3), 294-317, 2002 | 823 | 2002 |
| Country of origin: A competitive advantage? J Agrawal, WA Kamakura International journal of research in Marketing 16 (4), 255-267, 1999 | 800 | 1999 |
| Value segmentation: A model for the measurement of values and value systems WA Kamakura, JA Mazzon Journal of consumer research 18 (2), 208-218, 1991 | 561 | 1991 |
| Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction WA Kamakura, M Wedel, F De Rosa, JA Mazzon International Journal of Research in marketing 20 (1), 45-65, 2003 | 527 | 2003 |
| Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services WA Kamakura, SN Ramaswami, RK Srivastava international Journal of Research in Marketing 8 (4), 329-349, 1991 | 399 | 1991 |
| Optimal bundling and pricing under a monopoly: Contrasting complements and substitutes from independently valued products R Venkatesh, W Kamakura The Journal of business 76 (2), 211-231, 2003 | 395 | 2003 |
| The'no-choice'alternative in conjoint choice experiments R Haaijer, WA Kamakura, M Wedel International Journal of Market Research 43, 2001 | 326 | 2001 |
| Modeling preference and structural heterogeneity in consumer choice WA Kamakura, BD Kim, J Lee Marketing Science 15 (2), 152-172, 1996 | 295 | 1996 |
| Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005 | 287 | 2005 |
| Introduction to the special issue on market segmentation M Wedel, WA Kamakura Intern. J. of Research in Marketing 19, 181-183, 2002 | 270 | 2002 |
| Concomitant variable latent class models for conjoint analysis WA Kamakura, M Wedel, J Agrawal International Journal of Research in Marketing 11 (5), 451-464, 1994 | 223 | 1994 |
| A least squares procedure for benefit segmentation with conjoint experiments WA Kamakura Journal of Marketing Research 25 (2), 157-167, 1988 | 221 | 1988 |
| How economic contractions and expansions affect expenditure patterns WA Kamakura, R Yuxing Du Journal of consumer research 39 (2), 229-247, 2012 | 220 | 2012 |
Rex DuProfessor of Marketing, University of Texas at AustinEmail verificata su mccombs.utexas.edu