| Between mothers and markets: Constructing family identity through homemade food R Moisio, EJ Arnould, LL Price Journal of consumer culture 4 (3), 361-384, 2004 | 513 | 2004 |
| Productive consumption in the class-mediated construction of domestic masculinity: Do-it-yourself (DIY) home improvement in men's identity work R Moisio, EJ Arnould, JW Gentry Journal of Consumer Research 40 (2), 298-316, 2013 | 247 | 2013 |
| Making contexts matter: Selecting research contexts for theoretical insights E Arnould, L Price, R Moisio Handbook of qualitative research methods in marketing, 2006 | 196 | 2006 |
| Questing for well-being at Weight Watchers: The role of the spiritual-therapeutic model in a support group R Moisio, M Beruchashvili Journal of Consumer Research 36 (5), 857-875, 2010 | 173 | 2010 |
| Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences R Moisio, EJ Arnould Journal of Consumer Behaviour: An International Research Review 4 (4), 246-256, 2005 | 106 | 2005 |
| Fighting culture: mobile phone consumption practices as means of consumer resistance R Moisio, S Askegaard Advances in Consumer Research 5, 24-29, 2003 | 70 | 2003 |
| Mancaves and masculinity R Moisio, M Beruchashvili Journal of Consumer Culture 16 (3), 656-676, 2016 | 53 | 2016 |
| What are you dieting for? The role of lay theories in dieters' goal setting M Beruchashvili, R Moisio, DD Heisley Journal of Consumer Behaviour 13 (1), 50-59, 2014 | 31 | 2014 |
| Negative Consequences of Mobile Phone Consumption: Everyday Irritations, Anxieties and Amgibuities in the Experiences of Finnish Mobile Phone Consumers. RJ Moisio Advances in consumer research 30 (1), 2003 | 25 | 2003 |
| Processes of consumer socialization: study of single-father households R Harrison, R Moisio, J Gentry, S Commuri European journal of marketing 55 (10), 2649-2673, 2021 | 18 | 2021 |
| Managing the aftermath: Scapegoating as crisis communication strategy R Moisio, S Capelli, W Sabadie Journal of Consumer Behaviour 20 (1), 89-100, 2021 | 16 | 2021 |
| Making contexts matter: Selecting research contexts for theoretical insights LL Price, EJ Arnould, R Moisio Handbook of qualitative research methods in marketing, 106-125, 2006 | 15 | 2006 |
| Cultivating hope M Beruchashvili, R Moisio, JW Gentry Journal of Consumer Culture 15 (3), 307-328, 2015 | 14 | 2015 |
| Is planning an aid or an obstacle? Examining the role of consumers' lay theories in weight loss M Beruchashvili, R Moisio Journal of Consumer Affairs 47 (3), 404-431, 2013 | 10 | 2013 |
| Men in no-man's land: Proving manhood through compensatory consumption RJ Moisio The University of Nebraska-Lincoln, 2007 | 10 | 2007 |
| Overweight and emotional identity projects M Beruchashvili, R Moisio The Routledge Compantion to Identity and Consumption. New York: Routledge, 63-72, 2013 | 9 | 2013 |
| Men becoming fighters: Exploring processes of consumer socialization R Moisio, M Beruchashvili Journal of Consumer Culture 23 (2), 331-348, 2023 | 2 | 2023 |
| Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks R Song, R Moisio, MY Kang European Journal of Marketing 55 (6), 1724-1746, 2021 | 2 | 2021 |
| Is It Just the Thought That Counts? Experimental Investigation into the Gift Giving Effort Effect. R Moisio, M Beruchashvili Advances in Consumer Research 36, 2009 | 2 | 2009 |
| Brand temperament S Capelli, R Moisio, G Pantin Actes de la Conférence de l’European Marketing Academy 33, 2004 | 2 | 2004 |