| Metacognitive experiences and the intricacies of setting people straight: Implications for debiasing and public information campaigns N Schwarz, LJ Sanna, I Skurnik, C Yoon Advances in experimental social psychology 39, 127-161, 2007 | 678 | 2007 |
| How warnings about false claims become recommendations I Skurnik, C Yoon, DC Park, N Schwarz Journal of Consumer Research 31 (4), 713-724, 2005 | 620 | 2005 |
| Consumer Neuroscience: Applications, Challenges, and Possible Solutions H Plassmann, V Venkatraman, S Huettel, C Yoon Journal of Marketing Research 52 (4), 427-435, 2015 | 565 | 2015 |
| A functional magnetic resonance imaging study of neural dissociations between brand and person judgments C Yoon, AH Gutchess, F Feinberg, TA Polk Journal of consumer research 33 (1), 31-40, 2006 | 488 | 2006 |
| Consumer decision making and aging: Current knowledge and future directions C Yoon, CA Cole, MP Lee Journal of Consumer Psychology 19 (1), 2-16, 2009 | 422 | 2009 |
| Age differences in consumers' processing strategies: An investigation of moderating influences C Yoon Journal of Consumer Research 24 (3), 329-342, 1997 | 335 | 1997 |
| Products as pals: Engaging with anthropomorphic products mitigates the effects of social exclusion JA Mourey, JG Olson, C Yoon Journal of Consumer Research 44 (2), 414-431, 2017 | 292 | 2017 |
| Individual differences in executive processing predict susceptibility to interference in verbal working memory. T Hedden, C Yoon Neuropsychology 20 (5), 511, 2006 | 275 | 2006 |
| Aging, circadian arousal patterns, and cognition C Yoon, CP May, L Hasher Cognition, aging and self-reports, 113-136, 1998 | 270 | 1998 |
| Ageing and the self-reference effect in memory AH Gutchess, EA Kensinger, C Yoon, DL Schacter Memory 15 (8), 822-837, 2007 | 236 | 2007 |
| Advancing consumer neuroscience A Smidts, M Hsu, AG Sanfey, MAS Boksem, RB Ebstein, SA Huettel, ... Marketing Letters 25, 257-267, 2014 | 224 | 2014 |
| The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation S Kitayama, A King, C Yoon, S Tompson, S Huff, I Liberzon Psychological science 25 (6), 1169-1177, 2014 | 224 | 2014 |
| Decision neuroscience and consumer decision making C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ... Marketing letters 23, 473-485, 2012 | 223 | 2012 |
| A sales force–specific theory-of-mind scale: Tests of its validity by classical methods and functional magnetic resonance imaging RC Dietvorst, WJMI Verbeke, RP Bagozzi, C Yoon, M Smits, ... Journal of Marketing Research 46 (5), 653-668, 2009 | 203 | 2009 |
| Age-related stereotypes: A comparison of American and Chinese cultures A Boduroglu, C Yoon, T Luo, DC Park Gerontology 52 (5), 324-333, 2006 | 203 | 2006 |
| Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products SS Atakan, RP Bagozzi, C Yoon International journal of research in marketing 31 (4), 395-408, 2014 | 182 | 2014 |
| Perceived covariation among the features of ingroup and outgroup members: The outgroup covariation effect. PW Linville, GW Fischer, C Yoon Journal of Personality and Social Psychology 70 (3), 421, 1996 | 178 | 1996 |
| Category norms as a function of culture and age: comparisons of item responses to 105 categories by american and chinese adults. C Yoon, F Feinberg, P Hu, AH Gutchess, T Hedden, HYM Chen, Q Jing, ... Psychology and aging 19 (3), 379, 2004 | 160 | 2004 |
| Aging and consumer decision making SM Carpenter, C Yoon Aging and decision making, 351-370, 2015 | 141 | 2015 |
| When brain beats behavior: Neuroforecasting crowdfunding outcomes A Genevsky, C Yoon, B Knutson Journal of Neuroscience 37 (36), 8625-8634, 2017 | 133 | 2017 |
