| The motion picture industry: Critical issues in practice, current research, and new research directions J Eliashberg, A Elberse, MAAM Leenders Marketing science 25 (6), 638-661, 2006 | 860 | 2006 |
| How integrating industrial design in the product development process impacts on company performance G Gemser, MAAM Leenders Journal of Product Innovation Management: an International Publication of …, 2001 | 741 | 2001 |
| The effectiveness of different mechanisms for integrating marketing and R&D MAAM Leenders, B Wierenga Journal of Product Innovation Management: An International Publication of …, 2002 | 472 | 2002 |
| The impact of film reviews on the box office performance of art house versus mainstream motion pictures G Gemser, M Van Oostrum, MAAM Leenders Journal of Cultural Economics 31, 43-63, 2007 | 243 | 2007 |
| Why some awards are more effective signals of quality than others: A study of movie awards G Gemser, MAAM Leenders, NM Wijnberg Journal of Management 34 (1), 25-54, 2008 | 203 | 2008 |
| The relative importance of the brand of music festivals: a customer equity perspective MAAM Leenders Journal of strategic marketing 18 (4), 291-301, 2010 | 178 | 2010 |
| User innovation and entrepreneurship in the virtual world: A study of Second Life residents Y Chandra, MAAM Leenders Technovation 32 (7-8), 464-476, 2012 | 159 | 2012 |
| Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers MAAM Leenders, A Smidts, A El Haji Journal of retailing and consumer services 48, 270-280, 2019 | 156 | 2019 |
| The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope MAAM Leenders, B Wierenga International Journal of Research in Marketing 25 (1), 56-68, 2008 | 154 | 2008 |
| Competitiveness and Evolution of Family Businesses:: The Role of Family and Business Orientation M Leenders, E Waarts European Management Journal 21 (6), 686-697, 2003 | 149 | 2003 |
| Antecedents and consequences of green innovation in the wine industry: The role of channel structure MAAM Leenders, Y Chandra Technology Analysis & Strategic Management 25 (2), 203-218, 2013 | 141 | 2013 |
| Firm resources and the development of environmental sustainability among small and medium‐sized enterprises: Evidence from the Australian wine industry H Knight, P Megicks, S Agarwal, M Leenders Business Strategy and the Environment 28 (1), 25-39, 2019 | 121 | 2019 |
| Managing cross-functional cooperation for new product development success G Gemser, MAAM Leenders Long Range Planning 44 (1), 26-41, 2011 | 115 | 2011 |
| Success in the Dutch music festival market: The role of format and content MAAM Leenders, J van Telgen, G Gemser, R Van der Wurff International Journal on Media Management 7 (3-4), 148-157, 2005 | 114 | 2005 |
| Ownership in the virtual world and the implications for long-term user innovation success M Zhou, MAAM Leenders, LM Cong Technovation 78, 56-65, 2018 | 95 | 2018 |
| The dynamics of inter-firm networks in the course of the industry life cycle: the role of appropriability G Gemser, MAAM Leenders, NJ Wijnberg Technology Analysis & Strategic Management 8 (4), 439-454, 1996 | 83 | 1996 |
| The antecedents and consequences of restrictive age-based ratings in the global motion picture industry MAAM Leenders, J Eliashberg International Journal of Research in Marketing 28 (4), 367-377, 2011 | 67 | 2011 |
| Performance effects of cognitive heterogeneity in dual leadership structures in the arts: The role of selection system orientations PV Bhansing, MAAM Leenders, NM Wijnberg European Management Journal 30 (6), 523-534, 2012 | 60 | 2012 |
| Beating the odds in the innovation arena: The role of market and technology signals classification and noise MAAM Leenders, CAM Voermans Industrial Marketing Management 36 (4), 420-429, 2007 | 47 | 2007 |
| Social networking from a social capital perspective: a cross-cultural analysis AS Krishen, MAAM Leenders, S Muthaly, M Ziółkowska, MS LaTour European Journal of Marketing 53 (6), 1234-1253, 2019 | 44 | 2019 |
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