| Marketing research DA Aaker, V Kumar, GS Day John Wiley & Sons, 2008 | 7874 | 2008 |
| Psychological implications of customer participation in co-production N Bendapudi, RP Leone Journal of marketing 67 (1), 14-28, 2003 | 2506 | 2003 |
| Is market orientation a source of sustainable competitive advantage or simply the cost of competing? V Kumar, E Jones, R Venkatesan, RP Leone Journal of marketing 75 (1), 16-30, 2011 | 1288 | 2011 |
| Linking brand equity to customer equity RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava Journal of service research 9 (2), 125-138, 2006 | 733 | 2006 |
| Measuring the effect of retail store promotions on brand and store substitution V Kumar, RP Leone Journal of marketing research 25 (2), 178-185, 1988 | 591 | 1988 |
| How valuable is word of mouth? V Kumar, JA Petersen, RP Leone Harvard business review 85 (10), 139, 2007 | 516 | 2007 |
| The theoretical separation of brand equity and brand value: Managerial implications for strategic planning RD Raggio, RP Leone Journal of Brand management 14, 380-395, 2007 | 492 | 2007 |
| Managing business-to-business customer relationships following key contact employee turnover in a vendor firm N Bendapudi, RP Leone Journal of Marketing 66 (2), 83-101, 2002 | 486 | 2002 |
| Implicit price bundling of retail products: A multiproduct approach to maximizing store profitability FJ Mulhern, RP Leone Journal of Marketing 55 (4), 63-76, 1991 | 424 | 1991 |
| Driving profitability by encouraging customer referrals: Who, when, and how V Kumar, JA Petersen, RP Leone Journal of Marketing 74 (5), 1-17, 2010 | 417 | 2010 |
| A study of marketing generalizations RP Leone, RL Schultz Journal of Marketing 44 (1), 10-18, 1980 | 358 | 1980 |
| Generalizing what is known about temporal aggregation and advertising carryover RP Leone Marketing Science 14 (3_supplement), G141-G150, 1995 | 348 | 1995 |
| A market expansion ability approach to identify potential exporters YS Yang, RP Leone, DL Alden Journal of marketing 56 (1), 84-96, 1992 | 319 | 1992 |
| A dynamic model of purchase timing with application to direct marketing GM Allenby, RP Leone, L Jen Journal of the American Statistical Association 94 (446), 365-374, 1999 | 288 | 1999 |
| Market structure analysis: hierarchical clustering of products based on substitution-in-use RK Srivastava, RP Leone, AD Shocker Journal of Marketing 45 (3), 38-48, 1981 | 218 | 1981 |
| Aggregate and disaggregate sector forecasting using consumer confidence measures V Kumar, RP Leone, JN Gaskins International Journal of Forecasting 11 (3), 361-377, 1995 | 216 | 1995 |
| Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability RP Leone, SS Srinivasan Journal of retailing 72 (3), 273-289, 1996 | 214 | 1996 |
| A citation and profiling analysis of pricing research from 1980 to 2010 RP Leone, LM Robinson, J Bragge, O Somervuori Journal of Business Research 65 (7), 1010-1024, 2012 | 151 | 2012 |
| Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants FJ Mulhern, JD Williams, RP Leone Journal of Retailing 74 (3), 427-446, 1998 | 149 | 1998 |
| Temporal aggregation, the data interval bias, and empirical estimation of bimonthly relations from annual data FM Bass, RP Leone Management Science 29 (1), 1-11, 1983 | 140 | 1983 |