| Stakeholder marketing: Theoretical foundations and required capabilities B Hillebrand, PH Driessen, O Koll Journal of the Academy of Marketing Science 43, 411-428, 2015 | 376 | 2015 |
| Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages O Koll, S Von Wallpach, M Kreuzer Psychology & Marketing 27 (6), 584-602, 2010 | 246 | 2010 |
| Win–win strategies at discount stores B Deleersnyder, MG Dekimpe, JBEM Steenkamp, O Koll Journal of Retailing and Consumer Services 14 (5), 309-318, 2007 | 106 | 2007 |
| Intended brand associations: Do they really drive consumer response? O Koll, S von Wallpach Journal of Business Research 67 (7), 1501-1507, 2014 | 89 | 2014 |
| One brand perception? Or many? The heterogeneity of intra‐brand knowledge O Koll, S von Wallpach Journal of Product & Brand Management 18 (5), 338-345, 2009 | 79 | 2009 |
| Drivers of brand strength: Configural paths to strong cognitive brand equity H Mühlbacher, K Raies, R Grohs, O Koll Journal of Business Research 69 (8), 2774-2780, 2016 | 66 | 2016 |
| One pie, many recipes: Alternative paths to high brand strength R Grohs, K Raies, O Koll, H Mühlbacher Journal of Business Research 69 (6), 2244-2251, 2016 | 45 | 2016 |
| Balanced versus focused responsiveness to core constituencies and organizational effectiveness O Koll, AG Woodside, H Mühlbacher European Journal of Marketing 39 (9/10), 1166-1183, 2005 | 37 | 2005 |
| Participatory group observation–a tool to analyze strategic decision making C Vallaster, O Koll Qualitative Market Research: An International Journal 5 (1), 40-57, 2002 | 32 | 2002 |
| Stakeholder value creation and firm success O Koll Evaluating Marketing Actions and Outcomes, 141-262, 2003 | 26 | 2003 |
| Destination discount: a sensible road for national brands? B Deleersnyder, O Koll European Journal of Marketing 46 (9), 1150-1170, 2012 | 25 | 2012 |
| Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations O Koll, S von Wallpach, B Uzelac European Management Journal 41 (3), 437-444, 2023 | 21 | 2023 |
| Sport team identification: a social identity perspective comparing local and distant fans P Lintumäki, O Koll International Journal of Sports Marketing and Sponsorship 25 (1), 1-17, 2024 | 18 | 2024 |
| Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing O Koll, A Plank Journal of Retailing 98 (4), 576-592, 2022 | 18 | 2022 |
| Moviegoers' consultation of film reviews in the search for information: a multi-country study A d'Astous, A Caru, O Koll, SP Sigué International Journal of Arts Management, 32-45, 2005 | 15 | 2005 |
| Understanding the drivers of private labels success: a western European perspective 2004 J Steenkamp, O Koll, I Geyskens AiMark, Tilburg University, Europanel GfK panel Services Benelux, Dongen, 2004 | 8 | 2004 |
| Country differences in family firm reputation: an exploration in Germany, India, and the United States P Jaufenthaler, O Koll, M Lude, R Prügl Family Business Review 36 (4), 352-374, 2023 | 7 | 2023 |
| A global study into drivers of private label success J Steenkamp, I Geyskens, KJP Gielens, O Koll AIM, 2004 | 7 | 2004 |
| Zählen nur Rendite und Risiko in der Anlageentscheidung? G Botschen, O Koll, M Noisternig na, 1995 | 7 | 1995 |
| Prozessorientiertes Management von Kundenzufriedenheit E Thelen, O Koll, H Mühlbacher Kundenorientierte Unternehmensführung: Kundenorientierung …, 2009 | 6 | 2009 |
Sylvia von WallpachProfessor (MSO), Copenhagen Business SchoolEmail verificata su cbs.dk