| How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective P Gupta, J Harris Journal of business research 63 (9-10), 1041-1049, 2010 | 842 | 2010 |
| The desire for unique consumer products: A new individual differences scale M Lynn, J Harris Psychology & Marketing 14 (6), 601-616, 1997 | 636 | 1997 |
| Consumer tipping: A cross-country study M Lynn, GM Zinkhan, J Harris Journal of Consumer Research 20 (3), 478-488, 1993 | 449 | 1993 |
| Individual differences in the pursuit of self‐uniqueness through consumption M Lynn, J Harris Journal of Applied Social Psychology 27 (21), 1861-1883, 1997 | 424 | 1997 |
| Consumer preference for product bundles: The role of reduced search costs J Harris, EA Blair Journal of the Academy of Marketing Science 34 (4), 506-513, 2006 | 204 | 2006 |
| Functional compatibility risk and consumer preference for product bundles J Harris, EA Blair Journal of the Academy of Marketing Science 34, 19-26, 2006 | 161 | 2006 |
| Customer service on the Web: A cross-industry investigation R Lennon, J Harris Journal of Targeting, Measurement and analysis for Marketing 10, 325-338, 2002 | 84 | 2002 |
| Assessing the structure of brand personality among global and local Mexican brands C Álvarez-Ortiz, J Harris AMA Summer Educator's Proceedings: Enhancing Knowledge Development in …, 2002 | 78 | 2002 |
| Effects of shopping information on consumers’ responses to comparative price claims EA Blair, J Harris, KB Monroe Journal of Retailing 78 (3), 175-181, 2002 | 36 | 2002 |
| The Effects of Promotional Bundling on Consumers' Evaluations of Product Quality and Risk of Purchase. J Harris Advances in consumer research 24 (1), 1997 | 34 | 1997 |
| Manifestations of the desire for unique consumer products J Harris, M Lynn American Marketing Association’s Winter Educator’s Conference, Hilton Head, SC, 1996 | 25 | 1996 |
| The case for greater agency involvement in strategic partnerships J Harris, KA Taylor Journal of Advertising Research 43 (4), 346-352, 2003 | 23 | 2003 |
| 'You should buy this one!'The influence of online recommendations on product attitudes and choice confidence J Harris, P Gupta International Journal of Electronic Marketing and Retailing 2 (2), 176-189, 2008 | 21 | 2008 |
| Consumer processing of bundled prices: when do discounts matter? J Harris, EA Blair Journal of Product & Brand Management 21 (3), 205-214, 2012 | 18 | 2012 |
| The influence of bundling and caloric knowledge on calories ordered and purchase intent J Harris, VL Thomas Journal of Consumer Affairs 51 (1), 113-132, 2017 | 12 | 2017 |
| Consumers' perceptions of product bundles: a general model and empirical tests J Harris University of Houston, 1997 | 3 | 1997 |
| The role of self in evaluation of advertisements with highly attractive models RG Pillai, Y Whang, J Harris Advances in Consumer Research 33, 306, 2006 | 2 | 2006 |
| Factors influencing adoption of extension technology: The case of PowerPay debt reduction software FD Miner Jr, JL Harris The Journal of Extension 39 (5), 8, 2001 | 2 | 2001 |
| Effects of risk salience and buyer uncertainty on consumer preference for product bundles J Harris, EA Blair American Marketing Association. Conference Proceedings 10, 268, 1999 | 2 | 1999 |
| P09. 05 Variation of Treatment Recommendations for Stage III Non-Small-Cell Lung Cancer by Stage and Actionable Mutations D Fujimoto, V Zhu, H Keshava, J Longoria, A Chen, J Harris Journal of Thoracic Oncology 16 (10), S996, 2021 | | 2021 |
Michael LynnProfessor of Consumer Psychology, School of Hotel Administration, Cornell UniversityEmail verificata su cornell.edu
