| Understanding international branding: defining the domain and reviewing the literature J Whitelock, F Fastoso International Marketing Review 24 (3), 252-270, 2007 | 200 | 2007 |
| Why is so little marketing research on Latin America published in high quality journals and what can we do about it? Lessons from a Delphi study of authors who have succeeded F Fastoso, J Whitelock International Marketing Review 28 (4), 435-449, 2011 | 114 | 2011 |
| International business research: Looking back and looking forward Y Aharoni, DM Brock Journal of International Management 16 (1), 5-15, 2010 | 106 | 2010 |
| Perceived brand globalness/localness: A systematic review of the literature and directions for further research H Liu, K Schoefer, F Fastoso, E Tzemou Journal of International Marketing 29 (1), 77-94, 2021 | 88 | 2021 |
| Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness F Fastoso, H González-Jiménez Journal of Business Research 121, 429-437, 2020 | 79 | 2020 |
| Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists L Neave, E Tzemou, F Fastoso Psychology & Marketing 37 (3), 418-427, 2020 | 79 | 2020 |
| The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits F Fastoso, B Bartikowski, S Wang Psychology & Marketing 35 (7), 522-532, 2018 | 79 | 2018 |
| International advertising strategy: The standardisation question in manager studies: Patterns in four decades of past research and directions for future knowledge advancement F Fastoso, J Whitelock International Marketing Review 24 (5), 591-605, 2007 | 78 | 2007 |
| The impact of COVID‐19 on consumer evaluation of authentic advertising messages J Park, J Kim, DC Lee, SS Kim, BG Voyer, C Kim, B Sung, ... Psychology & Marketing 39 (1), 76-89, 2022 | 72 | 2022 |
| The contingent effect of state participation on the dissolution of international joint ventures: A resource dependence approach A Mohr, C Wang, F Fastoso Journal of International Business Studies 47, 408-426, 2016 | 70 | 2016 |
| Testing the regional performance of multinational enterprises in the retail sector: The moderating effects of timing, speed and experience A Mohr, F Fastoso, C Wang, V Shirodkar British Journal of Management 25, S100-S115, 2014 | 68 | 2014 |
| Regionalization vs. globalization in advertising research: Insights from five decades of academic study F Fastoso, J Whitelock Journal of International Management 16 (1), 32-42, 2010 | 64 | 2010 |
| Handbook of research in international marketing SC Jain, DA Griffith Edward Elgar Publishing, 2011 | 62 | 2011 |
| Luxury cars Made-in-China: Consequences for brand positioning B Bartikowski, F Fastoso, H Gierl Journal of Business Research 102, 288-297, 2019 | 61 | 2019 |
| What do we know about celebrity endorsement in advertising? JB Ford Journal of Advertising Research 58 (1), 1-2, 2018 | 57 | 2018 |
| Brand Evolution E Theobald, PT Haisch, T Alby Gabler, 2011 | 47 | 2011 |
| How nationalistic appeals affect foreign luxury brand reputation: A study of ambivalent effects B Bartikowski, F Fastoso, H Gierl Journal of Business Ethics 169, 261-277, 2021 | 40 | 2021 |
| Mirror, mirror on my phone: Drivers and consequences of selfie editing F Fastoso, H González-Jiménez, T Cometto Journal of Business Research 133, 365-375, 2021 | 37 | 2021 |
| The impact of repeated ad exposure on spillover from low fit extensions to a global brand VR Lane, F Fastoso International Marketing Review 33 (2), 298-318, 2016 | 31 | 2016 |
| Marke und Markenführung R Linxweiler, B Gaiser, K Zerr, F Fastoso Brand Evolution: Moderne Markenführung im digitalen Zeitalter, 3-29, 2022 | 28 | 2022 |