| Sustainability of nonprofit organizations: An empirical investigation J Weerawardena, RE McDonald, GS Mort Journal of World Business 45 (4), 346-356, 2010 | 742 | 2010 |
| Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions S Madhavaram, V Badrinarayanan, RE McDonald Journal of advertising 34 (4), 69-80, 2005 | 693 | 2005 |
| An investigation of innovation in nonprofit organizations: The role of organizational mission RE McDonald Nonprofit and voluntary sector quarterly 36 (2), 256-281, 2007 | 610 | 2007 |
| Celebrity endorsement, self-brand connection and consumer-based brand equity A Dwivedi, LW Johnson, RE McDonald Journal of Product & Brand Management 24 (5), 449-461, 2015 | 372 | 2015 |
| Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications A Dwivedi, R McDonald European Journal of Marketing 52 (7/8), 1387-1411, 2018 | 200 | 2018 |
| Volunteer dedication: Understanding the role of identity importance on participation frequency DA Laverie, RE McDonald Journal of macromarketing 27 (3), 274-288, 2007 | 134 | 2007 |
| From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort Management Research Review 38 (9), 970-991, 2015 | 118 | 2015 |
| Celebrity endorsements, self-brand connection and relationship quality A Dwivedi, LW Johnson, R McDonald International Journal of Advertising 35 (3), 486-503, 2016 | 111 | 2016 |
| Knowledge entrepreneurship: Linking organizational learning and innovation RE McDONALD University of Connecticut, 2002 | 86 | 2002 |
| The theoretical foundations of nonprofit competition: A resource-advantage theory approach O Topaloglu, RE McDonald, SD Hunt Journal of Nonprofit & Public Sector Marketing 30 (3), 229-250, 2018 | 79 | 2018 |
| The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation A Dwivedi, RE McDonald, LW Johnson Journal of Brand Management 21, 559-578, 2014 | 78 | 2014 |
| Developing a learning orientation: The role of team-based active learning DA Laverie, S Madhavaram, RE McDonald Marketing Education Review 18 (3), 37-51, 2008 | 76 | 2008 |
| The value of competition: competitive balance as a predictor of attendance in spectator sports MA Levin, RE McDonald International Journal of Sports Marketing and Sponsorship 11 (1), 2-19, 2009 | 66 | 2009 |
| Nonprofit business model innovation as a response to existential environmental threats: Performing arts in the United States RE McDonald, JJ Masselli, B Chanda Journal of Business Research 125, 750-761, 2021 | 55 | 2021 |
| Competence resource specialization, causal ambiguity, and the creation and delay of competitiveness: the role of marketing strategy in new product performance and shareholder value R McDonald, JM Hansen, RK Mitchell Journal of the Academy of Marketing Science, 300-319, 2013 | 54 | 2013 |
| Technological innovations in hospitals: what kind of competitive advantage does adoption lead to? RE Mcdonald, N Srinivasan International Journal of Technology Management 28 (1), 103-117, 2004 | 53 | 2004 |
| The interplay between advertising and society: an historical analysis RE McDonald, DA Laverie, KT Manis Journal of Macromarketing 41 (4), 585-609, 2021 | 49 | 2021 |
| Examining the efficacy of brand social media communication: a consumer perspective A Dwivedi, RE McDonald Journal of Marketing Theory and Practice 28 (4), 373-386, 2020 | 44 | 2020 |
| Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes RE McDonald, JM Derby Marketing Education Review 25 (1), 21-25, 2015 | 41* | 2015 |
| Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice S Madhavaram, RE McDonald Industrial Marketing Management 39 (7), 1078-1087, 2010 | 39 | 2010 |
Sreedhar MadhavaramAlumni and United Supermarkets Professor of Marketing, Texas Tech UniversityEmail verificata su ttu.edu