| A structural equation test of the value-attitude-behavior hierarchy. PM Homer, LR Kahle Journal of Personality and social Psychology 54 (4), 638, 1988 | 3036 | 1988 |
| Physical attractiveness of the celebrity endorser: A social adaptation perspective LR Kahle, PM Homer Journal of consumer research 11 (4), 954-961, 1985 | 2527 | 1985 |
| Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS) LR Kahle, SE Beatty, P Homer Journal of consumer research 13 (3), 405-409, 1986 | 1416 | 1986 |
| The involvement—commitment model: Theory and implications SE Beatty, P Homer, LR Kahle Journal of Business research 16 (2), 149-167, 1988 | 987 | 1988 |
| Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey SE Beatty, LR Kahle, P Homer, S Misra Psychology & Marketing 2 (3), 181-200, 1985 | 860 | 1985 |
| The mediating role of attitude toward the ad: Some additional evidence PM Homer Journal of Marketing research 27 (1), 78-86, 1990 | 818 | 1990 |
| The situational impact of brand image beliefs R Batra, PM Homer Journal of consumer psychology 14 (3), 318-330, 2004 | 574 | 2004 |
| Message framing and the interrelationships among ad-based feelings, affect, and cognition PM Homer, SG Yoon Journal of Advertising 21 (1), 19-33, 1992 | 544 | 1992 |
| Product placements PM Homer Journal of Advertising 38 (3), 21-32, 2009 | 433 | 2009 |
| A meta-analysis of relationships between ad-evoked feelings and advertising responses SP Brown, PM Homer, JJ Inman Journal of marketing research 35 (1), 114-126, 1998 | 389 | 1998 |
| Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective PM Homer, LR Kahle Journal of advertising 19 (1), 30-39, 1990 | 389 | 1990 |
| Personal values and gift-giving behaviors: A study across cultures SE Beatty, LR Kahle, P Homer Journal of Business Research 22 (2), 149-157, 1991 | 345 | 1991 |
| Values, susceptibility to normative influence, and attribute importance weights: A nomological analysis R Batra, PM Homer, LR Kahle Journal of consumer psychology 11 (2), 115-128, 2001 | 314 | 2001 |
| Self-brand connections: The role of attitude strength and autobiographical memory primes DJ Moore, PM Homer Journal of Business Research 61 (7), 707-714, 2008 | 220 | 2008 |
| Perceived quality and image: When all is not “rosy” PM Homer Journal of Business Research 61 (7), 715-723, 2008 | 218 | 2008 |
| Ad size as an indicator of perceived advertising costs and effort: The effects on memory and perceptions PM Homer Journal of Advertising 24 (4), 1-12, 1995 | 217 | 1995 |
| Relationships among ad-induced affect, beliefs, and attitudes: Another look PM Homer Journal of Advertising 35 (1), 35-51, 2006 | 195 | 2006 |
| Problems With VALS International Marketing Research: An Example From An Application Of the Empirical Mirror Technique. SE Beatty, PM Homer, LR Kahle Advances in consumer research 15 (1), 1988 | 120 | 1988 |
| A social adaptation explanation of the effects of surrealism on advertising PM Homer, LR Kahle Journal of Advertising 15 (2), 50-60, 1986 | 99 | 1986 |
| Attitudinal effects of character-based versus competence-based negative political communications PM Homer, R Batra Journal of Consumer Psychology 3 (2), 163-185, 1994 | 85 | 1994 |
Lynn KahleProfessor of Marketing, University of OregonEmail verificata su uoregon.edu