| Investigating social entrepreneurship: A multidimensional model J Weerawardena, GS Mort Journal of world business 41 (1), 21-35, 2006 | 2444 | 2006 |
| Social entrepreneurship: Towards conceptualisation G Sullivan Mort, J Weerawardena, K Carnegie International journal of nonprofit and voluntary sector marketing 8 (1), 76-88, 2003 | 1731 | 2003 |
| Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective J Weerawardena, GS Mort, PW Liesch, G Knight Journal of world business 42 (3), 294-306, 2007 | 1437 | 2007 |
| Networking capability and international entrepreneurship: How networks function in Australian born global firms G Sullivan Mort, J Weerawardena International marketing review 23 (5), 549-572, 2006 | 983 | 2006 |
| Sustainability of nonprofit organizations: An empirical investigation J Weerawardena, RE McDonald, GS Mort Journal of World Business 45 (4), 346-356, 2010 | 742 | 2010 |
| The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts M Hume, G Sullivan Mort Journal of services marketing 24 (2), 170-182, 2010 | 481 | 2010 |
| Advancing entrepreneurial marketing: Evidence from born global firms GS Mort, J Weerawardena, P Liesch European Journal of marketing 46 (3-4), 542-561, 2012 | 406 | 2012 |
| Exploring repurchase intention in a performing arts context: who comes? and why do they come back? M Hume, GS Mort, H Winzar International Journal of Nonprofit and Voluntary Sector Marketing 12 (2 …, 2007 | 321 | 2007 |
| Competitive strategy in socially entrepreneurial nonprofit organizations: Innovation and differentiation J Weerawardena, GS Mort Journal of Public Policy & Marketing 31 (1), 91-101, 2012 | 269 | 2012 |
| Mobile digital technology: Emerging issue for marketing GS Mort, J Drennan Journal of Database Marketing & Customer Strategy Management 10, 9-23, 2002 | 260 | 2002 |
| The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: A dynamic capabilities approach J Weerawardena, GS Mort, S Salunke, G Knight, PW Liesch Journal of the Academy of Marketing Science 43, 221-239, 2015 | 257 | 2015 |
| Social media and value co-creation in multi-stakeholder systems: A resource integration approach SP Singaraju, QA Nguyen, O Niininen, G Sullivan-Mort Industrial Marketing Management 54, 44-55, 2016 | 255 | 2016 |
| Understanding service experience in non-profit performing arts: Implications for operations and service management M Hume, GS Mort, PW Liesch, H Winzar Journal of Operations Management 24 (4), 304-324, 2006 | 242 | 2006 |
| Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions J Weerawardena, G Sullivan-Mort Journal of Nonprofit & Public Sector Marketing 9 (3), 53-73, 2001 | 227 | 2001 |
| Privacy, risk perception, and expert online behavior: An exploratory study of household end users J Drennan, G Sullivan, J Previte Journal of Organizational and End User Computing (JOEUC) 18 (1), 1-22, 2006 | 226 | 2006 |
| Satisfaction in performing arts: the role of value? M Hume, G Sullivan Mort European journal of marketing 42 (3/4), 311-326, 2008 | 202 | 2008 |
| Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics GS Mort, J Drennan Journal of Database Marketing & Customer Strategy Management 12, 327-341, 2005 | 176 | 2005 |
| The effect of product type on value linkages in the means‐end chain: implications for theory and method GS Mort, T Rose Journal of Consumer Behaviour: An International Research Review 3 (3), 221-234, 2004 | 147 | 2004 |
| Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation J Weerawardena, S Salunke, N Haigh, GS Mort Journal of Business Research 125, 762-771, 2021 | 144 | 2021 |
| International Marketing GJ Cateora, P, Sullivan Mort, G, D'souza, C, Taghian, M, Weerawardena, J McGraw Hill, 2008 | 136* | 2008 |