| Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity M Burghausen, JMT Balmer Journal of Business Research 67 (11), 2311-2323, 2014 | 178 | 2014 |
| Corporate heritage identity stewardship: A corporate marketing perspective M Burghausen, JMT Balmer European Journal of Marketing 49 (1/2), 22-61, 2015 | 129 | 2015 |
| Explicating Corporate Heritage, Corporate Heritage Brands and Organisational Heritage JMT Balmer, M Burghausen Journal of Brand Management 22 (5), 364-384, 2015 | 123 | 2015 |
| Marketing, the past and corporate heritage JMT Balmer, M Burghausen Marketing Theory 19 (2), 217-227, 2019 | 93 | 2019 |
| Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands FP Santos, M Burghausen, JMT Balmer Journal of Brand Management 23 (1), 67-88, 2016 | 88 | 2016 |
| Repertoires of the corporate past: explanation and framework. Introducing an integrated and dynamic perspective M Burghausen, JMT Balmer Corporate Communications: An International Journal 19 (4), 384-402, 2014 | 84 | 2014 |
| Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory JMT Balmer, M Burghausen Journal of Brand Management 22 (5), 385-411, 2015 | 76 | 2015 |
| Corporate branding in the retail sector: a pilot study M Burghausen, Y Fan Corporate Communications: An International Journal 7 (2), 92-99, 2002 | 62 | 2002 |
| Brand management and sustainability: exploring potential for the transformative power of brands U Golob, M Burghausen, J Kernstock, MAP Davies Journal of Brand Management 29 (6), 513-519, 2022 | 16 | 2022 |
| The Presence of the Omni-temporal: Theoretical Foundations of (Corporate) Brand Heritage Design M Burghausen Journal of Brand Management 30 (2), 129-143, 2023 | 11 | 2023 |
| Towards a Co-Creational Perspective on Corporate Heritage Branding M Burghausen The Routledge Companion to Corporate Branding, 345-363, 2022 | 8 | 2022 |
| Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer M Burghausen Brunel University London, 2013 | 5 | 2013 |
| Corporate branding as an integrative marketing concept: a conceptualisation and an exploration of its relevance in reference to the UK's retail sector M Burghausen University of Lincoln, 2000 | 3 | 2000 |
| Corporate heritage M Burghausen Elgar Encyclopedia of Corporate Communication, 89-96, 2024 | 2 | 2024 |
| Corporate identity M Burghausen Elgar Encyclopedia of Corporate Communication, 74-82, 2024 | 1 | 2024 |
| Special Session: The (Co-) creation of Brand Heritage: An Abstract F Pecot, M Burghausen, J Butcher, B Hudson, G Wyner Academy of Marketing Science Annual Conference, 53-54, 2019 | 1 | 2019 |
| Corporate brand M Burghausen Elgar Encyclopedia of Corporate Communication, 120-130, 2024 | | 2024 |
| Time matters: Toward a temporal turn in corporate communication and marketing M Burghausen Seminar Paper given at Aarhus Business School, University of Aarhus, 1st …, 2018 | | 2018 |
| Making a leading UK museum: Corporate (heritage) marketing (work) as a form of aesthetic, identity and temporal work by “hybrid” stakeholders M Burghausen, I Varda 20th Symposium of the International Corporate Identity Group (ICIG …, 2018 | | 2018 |
| Corporate heritage identity stewardship M Burghausen, JMT Balmer Foundations of Corporate Heritage, 169-213, 2017 | | 2017 |
John M T BalmerProfessor of Corporate Marketing Brunel University LondonEmail verificata su brunel.ac.uk
