| Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003 | 1910 | 2003 |
| Consuming experiences: An introduction A Carù, B Cova Consuming experience, 3-16, 2013 | 901 | 2013 |
| Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 162 (3), 99-113, 2006 | 435 | 2006 |
| How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006 | 410 | 2006 |
| Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003 | 336 | 2003 |
| Co-creating the collective service experience A Carù, B Cova Journal of service Management 26 (2), 276-294, 2015 | 303 | 2015 |
| Small versus big stories in framing consumption experiences A Carù, B Cova Qualitative Market Research: an international journal 11 (2), 166-176, 2008 | 224 | 2008 |
| Expériences de marque: comment favoriser l’immersion du consommateur? A Carù, B Cova Décisions marketing, 43-52, 2006 | 196 | 2006 |
| Consumer immersion in an experiential context A Carù, B Cova Consuming experience, 34-47, 2013 | 148 | 2013 |
| The impact of service elements on the artistic experience: The case of classical music concerts A Carù, B Cova International Journal of Arts Management, 39-54, 2005 | 137 | 2005 |
| Re-conceptualizing escape in consumer research B Cova, A Carù, J Cayla Qualitative Market Research: An International Journal 21 (4), 445-464, 2018 | 106 | 2018 |
| Esperienze di consumo e marketing esperienziale: radici diverse e convergenze possibili A Carù, B Cova Micro & Macro Marketing 12 (2), 187-212, 2003 | 106 | 2003 |
| The cost of customer satisfaction: a framework for strategic cost management in service industries A Cugini, A Carù, F Zerbini European Accounting Review 16 (3), 499-530, 2007 | 83 | 2007 |
| Product‐country images in the arts: a multi‐country study A d'Astous, Z Giraud Voss, F Colbert, A Caru, M Caldwell, F Courvoisier International Marketing Review 25 (4), 379-403, 2008 | 78 | 2008 |
| Representing BtoB reality in case study research: Challenges and new opportunities S Borghini, A Carù, B Cova Industrial Marketing Management 39 (1), 16-24, 2010 | 75 | 2010 |
| Profitability and customer satisfaction in services: an integrated perspective between marketing and cost management analysis A Carù, A Cugini International Journal of Service Industry Management 10 (2), 132-157, 1999 | 67 | 1999 |
| The effect of ambient scent on the experience of art: Not as good as it smells A Cirrincione, Z Estes, A Caru Psychology & Marketing 31 (8), 615-627, 2014 | 66 | 2014 |
| A critical approach to experiential consumption: Fighting against the disappearance of the contemplative time A Carù, B Cova Critical Marketing 23, 1-16, 2003 | 59 | 2003 |
| Corporate museums to enhance brand authenticity in luxury goods companies: The case of Salvatore Ferragamo A Carù, MC Ostillio, G Leone International Journal of Arts Management, 32-45, 2017 | 55 | 2017 |
| Retour sur le concept d’expérience: pour une vue plus modeste et plus complète du concept A Carù, B Cova Actes des 7èmes Journées de Recherche en Marketing de Bourgogne, 154-172, 2002 | 51 | 2002 |
bernard covaProfessor of Marketing, Kedge Business SchoolEmail verificata su kedgebs.com