| Mega Event = Mega Impact? Travelling Fans' Experience and Perceptions of the 2006 FIFA World Cup Host Nation M Florek, T Breitbarth, FJ Conejo Journal of Sport & Tourism (Special Issue: Sport Fans and Spectators as …, 2008 | 233 | 2008 |
| Brands Defined as Semiotic Marketing Systems FJ Conejo, B Wooliscroft Journal of Macromarketing 35 (3), 287-301, 2015 | 190 | 2015 |
| Export Flagships in Branding Small Developing Countries: The Cases of Costa Rica and Moldova M Florek, FJ Conejo Place Branding and Public Diplomacy 3 (1), 53-72, 2007 | 115 | 2007 |
| Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis F Most, FJ Conejo, LF Cunningham Journal of Research in Marketing and Entrepreneurship 20 (2), 229-251, 2018 | 80 | 2018 |
| Neuromarketing: Will it Revolutionize Business? FJ Conejo, C Khoo, GH Tanakinjal International Journal of Business and Management 2 (6), 72-76, 2007 | 27 | 2007 |
| Loyalty 3.0: How to revolutionize customer and employee engagement with big data and gamification FJ Conejo Journal of Consumer Marketing 31 (1), 86-87, 2014 | 22 | 2014 |
| Mega Sports Events and Host Country Image: The Case of the 2006 FIFA World Cup M Florek, T Breitbarth, FJ Conejo Proceedings - Australia-New Zealand Marketing Academy Conference. Dunedin, NZ., 2007 | 22 | 2007 |
| Revisiting the Brand Luxury Index: new empirical evidence and future directions FJ Conejo, LF Cunningham, CE Young Journal of Brand Management 27 (1), 108-122, 2020 | 15 | 2020 |
| The Times (and Brands) are a Changin’: A Response to Gaski’s Commentary FJ Conejo, B Wooliscroft Journal of Macromarketing 35 (3), 391-396, 2015 | 14 | 2015 |
| Exploring Brand Personality Scale Development Using Rasch Modelling FJ Conejo, B Wooliscroft, A Insch Marketing Bulletin 27 (1), 1-23, 2017 | 11 | 2017 |
| Addressing Construct Intensity in Entrepreneurship: Log-Transformed Guttman Scaling with Need for Achievement as Exemplar FJ Conejo, CE Young, B Wooliscroft, M Parthasarathy Entrepreneurship Research Journal 11 (1), 1-15, 2019 | 10 | 2019 |
| Towards a Luxury Service Value Taxonomy: Empirical Evidence and Future Directions FJ Conejo, LF Cunningham, CE Young Services Marketing Quarterly 41 (1), 1-21, 2020 | 8 | 2020 |
| Improving Social Media Brand Personas Using Archetypes FJ Conejo Journal of Digital & Social Media Marketing 5 (2), 189-202, 2017 | 8 | 2017 |
| Current Issues in Luxury Brand Research FJ Conejo, LF Cunningham Journal of International Marketing Strategy 4 (1), 66-77, 2016 | 8 | 2016 |
| On Using Big-Five Facets for Entrepreneurship's Personality Research: Conscientiousness’ Taxonomy FJ Conejo, M Parthasarathy, B Wooliscroft Journal of International Marketing Strategy 3 (1), 55-73, 2015 | 8 | 2015 |
| Development of a short scale to measure sustainable product involvement FJ Conejo, W Rojas, AL Zamora, CE Young Revista Nacional de Administración 12 (1), 149-167, 2021 | 6 | 2021 |
| What is brand personality? A historical and prescriptive account FJ Conejo Journal of Brand Strategy 9 (4), 466-477, 2021 | 6 | 2021 |
| Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing FJ Conejo Journal of Consumer Marketing 31 (6), 556-557, 2014 | 6 | 2014 |
| Historical Marketing Systems Research: Applying Layton’s (2015) MAS Framework to the Emergence and Growth of Denver Begging Systems FJ Conejo, B Wooliscroft Proceedings, 43rd Macromarketing Conference, Leipzig, GER 1 (1), 923-949, 2018 | 5 | 2018 |
| Football Consumption in a “Fringe Nation”-The Case of New Zealand Fans Travelling to the 2006 World Cup in Germany T Breitbarth, FJ Conejo, M Florek Proceedings - Australia-New Zealand Marketing Academy Conference. Dunedin, NZ., 2007 | 5 | 2007 |
Ben WooliscroftAuckland University of TechnologyEmail verificata su aut.ac.nz