| The targeting of advertising G Iyer, D Soberman, JM Villas-Boas Marketing Science 24 (3), 461-476, 2005 | 780 | 2005 |
| Endogeneity in brand choice models JM Villas-Boas, RS Winer Management science 45 (10), 1324-1338, 1999 | 684 | 1999 |
| A bargaining theory of distribution channels G Iyer, JM Villas-Boas Journal of marketing research 40 (1), 80-100, 2003 | 508 | 2003 |
| Behavior-based price discrimination and customer recognition D Fudenberg, JM Villas-Boas Handbook on economics and information systems 1, 377-436, 2006 | 498 | 2006 |
| Dynamic competition with customer recognition JM Villas-Boas The Rand Journal of Economics, 604-631, 1999 | 478 | 1999 |
| When more alternatives lead to less choice D Kuksov, JM Villas-Boas Marketing Science 29 (3), 507-524, 2010 | 389 | 2010 |
| Consumer learning, brand loyalty, and competition JM Villas-Boas Marketing Science 23 (1), 134-145, 2004 | 374 | 2004 |
| Product line design for a distribution channel JM Villas-Boas Marketing science 17 (2), 156-169, 1998 | 346 | 1998 |
| Price cycles in markets with customer recognition JM Villas-Boas RAND Journal of Economics, 486-501, 2004 | 312 | 2004 |
| Optimal search for product information F Branco, M Sun, JM Villas-Boas Management Science 58 (11), 2037-2056, 2012 | 246 | 2012 |
| Retailer, manufacturers, and individual consumers: Modeling the supply side in the ketchup marketplace JM Villas-Boas, Y Zhao Journal of Marketing Research 42 (1), 83-95, 2005 | 223 | 2005 |
| Oligopoly with asymmetric information: Differentiation in credit markets JM Villas-Boas, U Schmidt-Mohr The RAND Journal of Economics, 375-396, 1999 | 199 | 1999 |
| Search for information on multiple products TT Ke, ZJM Shen, JM Villas-Boas Management Science 62 (12), 3576-3603, 2016 | 163 | 2016 |
| Communication strategies and product line design JM Villas-Boas Marketing Science 23 (3), 304-316, 2004 | 158 | 2004 |
| A theory of forward buying, merchandising, and trade deals R Lal, JDC Little, JM Villas-Boas Marketing Science 15 (1), 21-37, 1996 | 149 | 1996 |
| Too much information? Information provision and search costs F Branco, M Sun, JM Villas-Boas Marketing Science 35 (4), 605-618, 2016 | 146 | 2016 |
| Price promotions and trade deals with multiproduct retailers R Lal, JM Villas-Boas Management Science 44 (7), 935-949, 1998 | 143 | 1998 |
| Dynamic competition with experience goods JM Villas‐Boas Journal of Economics & Management Strategy 15 (1), 37-66, 2006 | 140 | 2006 |
| Bertrand supertraps LMB Cabral, M Villas-Boas Management Science 51 (4), 599-613, 2005 | 130 | 2005 |
| Predicting advertising pulsing policies in an oligopoly: A model and empirical test JM Villas-Boas Marketing Science 12 (1), 88-102, 1993 | 126 | 1993 |
