| Sustainability marketing commitment: Empirical insights about its drivers at the corporate and functional level of marketing K Tollin, LB Christensen Journal of Business Ethics 156, 1165-1185, 2019 | 87 | 2019 |
| Customization as a business strategy--a barrier to customer integration in product development? K Tollin Total Quality Management 13 (4), 427-439, 2002 | 64 | 2002 |
| Sustainability in business: understanding meanings, triggers and enablers K Tollin, J Vej Journal of Strategic Marketing 20 (7), 625-641, 2012 | 58 | 2012 |
| Mindsets in marketing for product innovation: An explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability K Tollin Journal of Strategic Marketing 16 (5), 363-390, 2008 | 57 | 2008 |
| Marketing logics for competitive advantage? K Tollin, R Jones European Journal of Marketing 43 (3/4), 523-550, 2009 | 55 | 2009 |
| Sustainability in business from a marketing perspective K Tollin, LB Christensen, R Wilke Journal of Strategic Marketing 23 (6), 471-496, 2015 | 40 | 2015 |
| Marketing logics, ambidexterity and influence K Tollin, M Schmidt Journal of Strategic Marketing 20 (6), 509-534, 2012 | 28 | 2012 |
| Marketing’s contribution from the perspective of marketing executives K Tollin, M Schmidt Marketing Intelligence & Planning 33 (7), 1047-1070, 2015 | 21 | 2015 |
| Strategic market creation. A new Perspective on Marketing and Innovation Management K Tollin, A Carù Wiley, 2008 | 16 | 2008 |
| Modtageren som medproducent J Helder, L Pjetursson, M Bjerre Samfundslitteratur, 2002 | 10 | 2002 |
| Marketing's role for firm's renewal and innovation capability K Tollin, R Jones Strategic market creation: A new perspective on marketing and innovation …, 2008 | 9 | 2008 |
| Konsumentbilder i marknadsföringen av livsmedel: en studie om marknadsföringens kontext inom svensk lantbrukskooperativ livsmedelsindustri K Tollin Stockholms universitet, 1990 | 9 | 1990 |
| The strategic viewpoints of innovation and marketing teams on the development of novel functional foods K Tollin, A Erz Developing new functional food and nutraceutical products, 63-83, 2017 | 8 | 2017 |
| Managing knowledge for product innovation K Tollin Handbook of Innovation in the Food and Drink Industry, 125-158, 2008 | 5 | 2008 |
| Branding at a corporate management level K Tollin Marketing 3, 1, 2007 | 4 | 2007 |
| Konsumentbilder i marknadsföringen av livsmedel K Tollin | 4 | 1990 |
| Business model innovation for sustainability: The intersections among business models, innovation, and sustainability S Markovic, K Tollin Handbook of Sustainability-Driven Business Strategies in Practice, 144-157, 2021 | 3 | 2021 |
| Customer knowledge and innovation A Kjatansdottir, S Tómasdóttir A Master’s Thesis exploring how companies can capture customer knowledge …, 2013 | 3 | 2013 |
| Markedskommunikation M Bjerre, K Tollin Modtageren som medproducent: Nye tendenser i virksomhedskommunikation, 275-322, 1999 | 3 | 1999 |
| Marketinglogics forcompetitive adwan-tage?,„ R Jones, K Tollin European Journal of Marketing, 2009 | 2 | 2009 |
