| A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them ML Fransen, PWJ Verlegh, A Kirmani, EG Smit International journal of advertising 34 (1), 6-16, 2015 | 426 | 2015 |
| Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion EA Van Reijmersdal, ML Fransen, G Van Noort, SJ Opree, L Vandeberg, ... American Behavioral Scientist 60 (12), 1458-1474, 2016 | 355 | 2016 |
| Strategies and motives for resistance to persuasion: An integrative framework ML Fransen, EG Smit, PWJ Verlegh Frontiers in psychology 6, 1201, 2015 | 244 | 2015 |
| “I was right about vaccination”: Confirmation bias and health literacy in online health information seeking CS Meppelink, EG Smit, ML Fransen, N Diviani Journal of health communication 24 (2), 129-140, 2019 | 232 | 2019 |
| Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. P Lewinski, ML Fransen, ESH Tan Journal of Neuroscience, Psychology, and Economics 7 (1), 1, 2014 | 228 | 2014 |
| The eye of the camera: Effects of security cameras on prosocial behavior TJL Van Rompay, DJ Vonk, ML Fransen Environment and Behavior 41 (1), 60-74, 2009 | 163 | 2009 |
| Rest in peace? Brand-induced mortality salience and consumer behavior ML Fransen, BM Fennis, ATH Pruyn, E Das Journal of Business Research 61 (10), 1053-1061, 2008 | 152 | 2008 |
| Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit Food quality and preference 62, 71-79, 2017 | 106 | 2017 |
| Increasing sponsorship effectiveness through brand experience ML Fransen, TJL Rompay, DG Muntinga International Journal of Sports Marketing and Sponsorship 14 (2), 37-50, 2013 | 91 | 2013 |
| Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit Appetite 109, 73-82, 2017 | 87 | 2017 |
| Print advertising: vivid content BM Fennis, E Das, ML Fransen Journal of Business Research 65 (6), 861-864, 2012 | 75 | 2012 |
| Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation TJL Van Rompay, ML Fransen, BGD Borgelink Marketing letters 25, 397-407, 2014 | 74 | 2014 |
| Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control L Janssen, ML Fransen, R Wulff, EA Van Reijmersdal Journal of Consumer Behaviour 15 (6), 503-515, 2016 | 56 | 2016 |
| Atypical food packaging affects the persuasive impact of product claims I Van Ooijen, ML Fransen, PWJ Verlegh, EG Smit Food Quality and Preference 48, 33-40, 2016 | 54 | 2016 |
| Educational storylines in entertainment television: audience reactions toward persuasive strategies in medical dramas ED Asbeek Brusse, ML Fransen, EG Smit Journal of Health Communication 20 (4), 396-405, 2015 | 52 | 2015 |
| Persuasion in advertising: when does it work, and when does it not? PWJ Verlegh, ML Fransen, A Kirmani International Journal of Advertising 34 (1), 3-5, 2015 | 52 | 2015 |
| The impact of creative media advertising on consumer responses: two field experiments F Rauwers, P Remmelswaal, ML Fransen, M Dahlén, G van Noort International Journal of Advertising 37 (5), 749-768, 2018 | 50 | 2018 |
| When fit fosters favoring: The role of private self-focus ML Fransen, BM Fennis, ATH Pruyn, KD Vohs Journal of Experimental Social Psychology 47 (1), 202-207, 2011 | 46* | 2011 |
| Framing in entertainment-education: Effects on processes of narrative persuasion EDA Brusse, ML Fransen, EG Smit Health communication 32 (12), 1501-1509, 2017 | 40 | 2017 |
| The role of social presence in mortality salience effects ML Fransen, D Smeesters, BM Fennis Journal of Business Research 64 (1), 29-33, 2011 | 40 | 2011 |
Edith G. SmitUniversity of AmsterdamEmail verificata su uva.nl