| Consumer innovativeness and perceived risk: implications for high technology product adoption T Hirunyawipada, AK Paswan Journal of consumer marketing 23 (4), 182-198, 2006 | 664 | 2006 |
| Private label brand image: its relationship with store image and national brand A Vahie, A Paswan International Journal of Retail & Distribution Management 34 (1), 67-84, 2006 | 542 | 2006 |
| Cross-functional integration and new product success: an empirical investigation of the findings LC Troy, T Hirunyawipada, AK Paswan Journal of marketing 72 (6), 132-146, 2008 | 526 | 2008 |
| Market orientation, positioning strategy and brand performance P Iyer, A Davari, M Zolfagharian, A Paswan Industrial Marketing Management 81, 16-29, 2019 | 292 | 2019 |
| E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intention Z Pei, A Paswan, R Yan Journal of Retailing and Consumer Services 21 (3), 249-257, 2014 | 267 | 2014 |
| Personal level antecedents of eWOM and purchase intention, on social networking sites A Alhidari, P Iyer, A Paswan Journal of Customer Behaviour 14 (2), 107-125, 2015 | 233 | 2015 |
| Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience RK Rajamma, AK Paswan, MM Hossain Journal of Product & Brand Management 18 (3), 188-197, 2009 | 227 | 2009 |
| Higher education institutions: Satisfaction and loyalty among international students AK Paswan, G Ganesh Journal of Marketing for Higher Education 19 (1), 65-84, 2009 | 217 | 2009 |
| Student evaluation of instructor: A nomological investigation using structural equation modeling AK Paswan, JA Young Journal of Marketing Education 24 (3), 193-202, 2002 | 212 | 2002 |
| Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market AK Paswan, D Sharma Journal of Product & Brand Management 13 (3), 144-155, 2004 | 206 | 2004 |
| Ownership redirection in franchised channels RP Dant, PJ Kaufmann, AK Paswan Journal of Public Policy & Marketing 11 (1), 33-44, 1992 | 206 | 1992 |
| Knowledge management and franchise systems AK Paswan, CM Wittmann Industrial Marketing Management 38 (2), 173-180, 2009 | 201 | 2009 |
| Services purchased at brick and mortar versus online stores, and shopping motivation RK Rajamma, AK Paswan, G Ganesh Journal of Services Marketing 21 (3), 200-212, 2007 | 201 | 2007 |
| What we know about ownership redirection in franchising: A meta-analysis RP Dant, AK Paswan, PJ Kaufmann Franchising, 234-251, 2014 | 184 | 2014 |
| Toward a contextually anchored service innovation typology A Paswan, D D'Souza, MA Zolfagharian Decision Sciences 40 (3), 513-540, 2009 | 169 | 2009 |
| Determinants of brand performance: The role of internal branding P Iyer, A Davari, A Paswan Journal of brand Management 25, 202-216, 2018 | 153 | 2018 |
| Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009 | 135 | 2009 |
| Consumer reaction to new package design GR Holmes, A Paswan Journal of product & brand management 21 (2), 109-116, 2012 | 130 | 2012 |
| An empirical investigation of the linkages among relationalism, environmental uncertainty, and bureaucratization AK Paswan, RP Dant, JR Lumpkin Journal of Business Research 43 (3), 125-140, 1998 | 117 | 1998 |
| The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019 | 116 | 2019 |
Francisco GuzmanProfessor of Marketing, University of North TexasEmail verificata su unt.edu
