| Factors influencing healthy eating habits among college students: An application of the health belief model S Deshpande, MD Basil, DZ Basil Health marketing quarterly 26 (2), 145-164, 2009 | 621 | 2009 |
| Guilt and giving: A process model of empathy and efficacy DZ Basil, NM Ridgway, MD Basil Psychology & marketing 25 (1), 1-23, 2008 | 558 | 2008 |
| Guilt appeals: The mediating effect of responsibility DZ Basil, NM Ridgway, MD Basil Psychology & Marketing 23 (12), 1035-1054, 2006 | 421 | 2006 |
| Company support for employee volunteering: A national survey of companies in Canada DZ Basil, MS Runte, M Easwaramoorthy, C Barr Journal of Business Ethics 85, 387-398, 2009 | 255 | 2009 |
| Attitudinal balance and cause‐related marketing: An empirical application of balance theory DZ Basil, PM Herr Journal of Consumer Psychology 16 (4), 391-403, 2006 | 254 | 2006 |
| Values motivation and concern for appearances: the effect of personality traits on responses to corporate social responsibility DZ Basil, D Weber International Journal of Nonprofit and Voluntary Sector Marketing 11 (1), 61-72, 2006 | 247 | 2006 |
| Corporate social responsibility website representations: A longitudinal study of internal and external self‐presentations DZ Basil, J Erlandson Journal of Marketing Communications 14 (2), 125-137, 2008 | 237 | 2008 |
| Using social marketing to enhance hotel reuse programs J Shang, DZ Basil, W Wymer Journal of Business Research 63 (2), 166-172, 2010 | 140 | 2010 |
| Dangerous Donations?: The Effects of Cause-Related Marketing On Charity Attitude DZ Basil, PM Herr Nonprofit and business sector collaboration, 59-76, 2013 | 124 | 2013 |
| Company support for employee volunteerism: Does size matter? D Basil, M Runte, M Basil, J Usher Journal of Business Research 64 (1), 61-66, 2011 | 106 | 2011 |
| Cause‐related marketing from the nonprofit's perspective: Classifying goals and experienced outcomes M Runté, DZ Basil, S Deshpande Journal of Nonprofit & Public Sector Marketing 21 (3), 255-270, 2009 | 71 | 2009 |
| Applying the extended parallel process model to workplace safety messages M Basil, D Basil, S Deshpande, AM Lavack Health communication 28 (1), 29-39, 2013 | 68 | 2013 |
| Enhancing occupational health and safety in young workers: The role of social marketing AM Lavack, SL Magnuson, S Deshpande, DZ Basil, MD Basil, JJH Mintz International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008 | 67 | 2008 |
| The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery E Mazaheri, DZ Basil, V Yanamandram, Z Daroczi Journal of Retailing and Consumer Services 18 (3), 235-245, 2011 | 59 | 2011 |
| The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates MD Basil, DZ Basil Journal of Business Research 59 (4), 516-523, 2006 | 50 | 2006 |
| Reflections on ultra-fine dining experiences M Basil, DZ Basil Memorable customer experiences, 135-147, 2016 | 49 | 2016 |
| Social marketing in action DZ Basil, G Diaz-Meneses, MD Basil Springer Nature Switzerland AG, 2019 | 44 | 2019 |
| The extended website stage model: a study of Canadian winery websites Y Zhu, DZ Basil, MG Hunter Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2009 | 42 | 2009 |
| Helping those who help us: Co-branded and co-created Twitter promotion in CSR partnerships S Burton, A Soboleva, K Daellenbach, DZ Basil, T Beckman, ... Journal of brand management 24, 322-333, 2017 | 37 | 2017 |
| Reactance and coping responses to tobacco counter-advertisements MS Wehbe, M Basil, D Basil Journal of Health Communication 22 (7), 576-583, 2017 | 33 | 2017 |