| It’s real, trust me! Establishing supply chain provenance using blockchain M Montecchi, K Plangger, M Etter Business Horizons 62 (3), 283-293, 2019 | 493 | 2019 |
| Supply chain transparency: A bibliometric review and research agenda M Montecchi, K Plangger, DC West International Journal of Production Economics 238, 108152, 2021 | 170 | 2021 |
| Artificial intelligence in retail: The AI-enabled value chain K Oosthuizen, E Botha, J Robertson, M Montecchi Australasian Marketing Journal 29 (3), 264-273, 2021 | 135 | 2021 |
| Reimagining marketing strategy: driving the debate on grand challenges K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, DW Dahl Journal of the Academy of Marketing Science, 1-9, 2022 | 104 | 2022 |
| Thinking beyond privacy calculus: Investigating reactions to customer surveillance K Plangger, M Montecchi Journal of Interactive Marketing 50 (1), 32-44, 2020 | 102 | 2020 |
| A false image of health: how fake news and pseudo-facts spread in the health and beauty industry A De Regt, M Montecchi, S Lord Ferguson Journal of Product & Brand Management 29 (2), 168-179, 2020 | 63 | 2020 |
| Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices F Bonetti, M Montecchi, K Plangger, HJ Schau Journal of the Academy of Marketing Science 51 (4), 867-888, 2023 | 43 | 2023 |
| Little rewards, big changes: Using exercise analytics to motivate sustainable changes in physical activity K Plangger, C Campbell, K Robson, M Montecchi Information & Management 59 (5), 103216, 2022 | 36 | 2022 |
| Let It Go: Consumer Empowerment and User-Generated Content–An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age M Montecchi, K Nobbs Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018 | 24 | 2018 |
| Understanding Fake News: A bibliometric perspective A Park, M Montecchi, MC Feng, K Plangger, L Pitt Defense Strategic Communication 8 (Spring), 141-172, 2020 | 23* | 2020 |
| That’s so instagrammable! Understanding how environments generate indirect advertising by cueing consumer-generated content C Campbell, S Sands, M Montecchi, H Jensen Schau Journal of Advertising 51 (4), 411-429, 2022 | 22 | 2022 |
| Strategic enablement investments: Exploring differences in human and technological knowledge transfers to supply chain partners K Plangger, M Montecchi, I Danatzis, M Etter, J Clement Industrial Marketing Management 91, 187-195, 2020 | 20 | 2020 |
| Depression at work: exploring depression in major US companies from online reviews I Sen, D Quercia, M Constantinides, M Montecchi, L Capra, S Scepanovic, ... Proceedings of the ACM on Human-Computer Interaction 6 (CSCW2), 1-21, 2022 | 13 | 2022 |
| From crisis to advocacy: tracing the emergence and evolution of the LGBTQIA+ consumer market M Montecchi, MR Micheli, M Campana, HJ Schau Journal of Public Policy & Marketing 43 (1), 10-30, 2024 | 11 | 2024 |
| Insider stories: analyzing internal sustainability efforts of major US companies from online reviews I Sen, D Quercia, L Capra, M Montecchi, S Šćepanović Humanities and Social Sciences Communications 10 (1), 1-9, 2023 | 10 | 2023 |
| The effects of online consumer reviews on fashion clothing purchase intention: Peripheral cues and the moderating role of involvement JA Dennison, M Montecchi Advanced fashion technology and operations management, 318-347, 2017 | 9 | 2017 |
| An exploratory study of the motives and methods behind fashion brands’ use of Instagram H Kontu, K Nobbs, M Montecchi, K Duffy proceedings of the 2013 Aalto University-GAMMA Joint Symposium (Helsinki …, 2013 | 7 | 2013 |
| Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk K Plangger, B Marder, M Montecchi, R Watson, L Pitt Psychology & Marketing 40 (10), 2016-2028, 2023 | 6 | 2023 |
| Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology M Montecchi, F Bonetti, K Plangger, HJ Schau European Journal of Marketing 56 (9), 2515-2532, 2022 | 3 | 2022 |
| Entrepreneurship in the sharing economy: a bibliographic perspective MC Feng, A Park, M Montecchi, K Plangger International Review of Entrepreneurship 19 (1), 33-68, 2021 | 3 | 2021 |
Kirk PlanggerKing's Business School, King's College LondonEmail verificata su kcl.ac.uk