DEVELOPMENT AND IMPLEMENTATION OF EXPERIENTIAL PROJECT-BASED LEARNING FOR HEALTHCARE MANAGEMENT EDUCATION. J Sinha, M Weismann, N Serin, S Sewak Journal of Health Administration Education 39 (4), 2023 | 1 | 2023 |
WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT S Sewak, J Lee Global Marketing Conference, 112-112, 2023 | | 2023 |
Transformative Education Delivery Model and Career Readiness: A Pilot Study of a CAHME-Accredited Healthcare MBA Program J Sinha, M Weismann, N Serin, S Sewak, M Hertelendy Journal of Health Administration Education 39 (3), 467-488, 2023 | | 2023 |
Evaluating Consumer Perceptions of Businesses Pre-and Post-Midterm Elections Using Business Ethics Index (BEI) J Tsalikis, T Haderlie, S Sewak Sumy State University, 2023 | | 2023 |
Exploring the Impact of Brands Roasting on Social Media S Sewak, WF Humphrey Jr, J Sinha | | 2022 |
An Examination of Portrayal of Disability in Brand Ads S Sewak, J Sinha | | 2022 |
What’s in it for Me? Exploring Intrusiveness for Online Ads When Intending to Sell Products versus When Intending to Buy Products: An Abstract S Sewak, KA Taylor Academy of Marketing Science Annual Conference-World Marketing Congress, 179-180, 2021 | | 2021 |
Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: An Abstract S Sewak Academy of Marketing Science Annual Conference-World Marketing Congress, 75-76, 2021 | | 2021 |
When You Meme Business–Exploring Use of Memes by Brands on Social Media and Resultant Engagement S Sewak, J Lee | | 2021 |
As (un) Real as It Gets–Exploring the Persuasiveness of Advertising Posts by Virtual Influencers S Sewak | | 2021 |