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Emmanuel Mogaji
Emmanuel Mogaji
Associate Professor in Marketing, Keele University
Email verificata su keele.ac.uk - Home page
Titolo
Citata da
Citata da
Anno
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
International journal of information management 57, 101994, 2021
28862021
Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice …
YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...
International Journal of Information Management 71, 102642, 2023
2796*2023
Impact of COVID-19 on transportation in Lagos, Nigeria
E Mogaji
Transportation research interdisciplinary perspectives 6, 100154, 2020
3542020
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ...
Journal of Computer Information Systems 63 (3), 735-765, 2023
3372023
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
E Mogaji, TO Soetan, TA Kieu
Australasian Marketing Journal 29 (3), 235-242, 2020
3302020
The potential of generative artificial intelligence across disciplines: Perspectives and future directions
KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ...
Journal of Computer Information Systems, 1-32, 2023
3052023
Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot
A Abdulquadri, E Mogaji, TA Kieu, NP Nguyen
Journal of Enterprising Communities: People and Places in the Global Economy …, 2021
2502021
Emerging-market consumers’ interactions with banking chatbots
E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen
Telematics and Informatics 65, 101711, 2021
1982021
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
E Mogaji, NP Nguyen
International Journal of Bank Marketing 40 (6), 1272-1298, 2022
1792022
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap
Asia Pacific journal of marketing and logistics 30 (5), 1222-1238, 2018
1722018
Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19)
E Mogaji
Research Agenda Working Papers 2020 (5), 57-63, 2020
1212020
Marketing bank services to financially vulnerable customers: evidence from an emerging economy
E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan
International Journal of Bank Marketing 39 (3), 402-428, 2021
982021
Financial services experience and consumption in Nigeria
TO Soetan, E Mogaji, NP Nguyen
Journal of Services Marketing 35 (7), 947-961, 2021
962021
Do digital technologies influence the relationship between the COVID-19 crisis and SMEs’ resilience in developing countries?
A Khalil, MEA Abdelli, E Mogaji
Journal of Open Innovation: Technology, Market, and Complexity 8 (2), 100, 2022
902022
Using AI to personalise emotionally appealing advertisement
E Mogaji, S Olaleye, D Ukpabi
Digital and social media marketing: Emerging applications and theoretical …, 2020
882020
Making the brand appealing: advertising strategies and consumers' attitude towards UK retail bank brands
E Mogaji, A Danbury
Journal of Product & Brand Management 26 (6), 531-544, 2017
852017
Marketing mix in a heterogenous higher education market: A case of Africa
E Ndofirepi, T Farinloye, E Mogaji
Routledge, 2020
842020
Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations
E Mogaji, I Adekunle, S Aririguzoh, A Oginni
Transport Policy 116, 304-314, 2022
832022
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective
B Sampat, E Mogaji, NP Nguyen
International Journal of Bank Marketing 42 (1), 38-65, 2024
792024
Qualitatively exploring the effect of change in the residential environment on travel behaviour
T Farinloye, E Mogaji, S Aririguzoh, TA Kieu
Travel behaviour and society 17, 26-35, 2019
782019
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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