Representing markets: The shaping of fashion trends by French and Italian fabric companies D Rinallo, F Golfetto Industrial marketing management 35 (7), 856-869, 2006 | 226 | 2006 |
Ongoing search among industrial buyers S Borghini, F Golfetto, D Rinallo Journal of Business Research 59 (10-11), 1151-1159, 2006 | 221 | 2006 |
Exploring visitor experiences at trade shows D Rinallo, S Borghini, F Golfetto Journal of Business & Industrial Marketing 25 (4), 249-258, 2010 | 195 | 2010 |
Marketing competencies and the sources of customer value in business markets F Golfetto, M Gibbert Industrial Marketing Management 35 (8), 904-912, 2006 | 178 | 2006 |
Exploring the knowledge strategies of temporary cluster organizers: A longitudinal study of the EU fabric industry trade shows (1986–2006) D Rinallo, F Golfetto Economic Geography 87 (4), 453-476, 2011 | 149 | 2011 |
Trade shows in the globalizing knowledge economy H Bathelt, F Golfetto, D Rinallo OUP Oxford, 2014 | 139 | 2014 |
Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis F Zerbini, F Golfetto, M Gibbert Industrial Marketing Management 36 (6), 784-798, 2007 | 113 | 2007 |
Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation D Rinallo, H Bathelt, F Golfetto Industrial Marketing Management 61, 93-103, 2017 | 84 | 2017 |
Un marketing per le città? Riflessioni sulla nascita di una disciplina F Golfetto Economia & Management 5, 103-111, 1996 | 70* | 1996 |
Opening the network: Bridging the IMP tradition and other research perspectives F Golfetto, R Salle, S Borghini, D Rinallo Industrial Marketing Management 36 (7), 844-848, 2007 | 51 | 2007 |
What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005) M Gibbert, F Golfetto, F Zerbini Journal of Business Research 59 (1), 148-151, 2006 | 50 | 2006 |
Customer value: theory, research, and practice AG Woodside, F Golfetto, M Gibbert Creating and managing superior customer value, 3-25, 2008 | 48 | 2008 |
Fiere & comunicazione: strumenti per le imprese e il territorio F Golfetto Egea, 2004 | 42 | 2004 |
Using anthropological methods to study industrial marketing and purchasing: An exploration of professional trade shows S Borghini, F Golfetto, D Rinallo Industrial Marketing and Purchasing Group Conference, 2004 | 41 | 2004 |
Comunicazione e comportamenti comunicativi. Una questione di coerenza per l´ impresa F Golfetto Egea, 1993 | 39 | 1993 |
Impresa e concorrenza nella nuova economia F Golfetto Egea, 2000 | 37 | 2000 |
Competence-based marketing F Golfetto, D Mazursky Harvard Business Review 51 (December), 26-26, 2004 | 36 | 2004 |
Creating and managing superior customer value AG Woodside, M Gibbert, F Golfetto Emerald Group Publishing, 2008 | 32 | 2008 |
Communicating competence. An experiential communication approach for business markets F Golfetto Proceedings of the 19th IMP-conference. Lugano, Switzerland, 2003 | 24 | 2003 |
The evolution of trade show systems: Lessons from Europe F Golfetto, D Rinallo Temporary Knowledge Ecologies, 42-66, 2015 | 19 | 2015 |