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Francesca Golfetto
Francesca Golfetto
professor of marketing, Bocconi University
Email verificata su unibocconi.it
Titolo
Citata da
Citata da
Anno
Representing markets: The shaping of fashion trends by French and Italian fabric companies
D Rinallo, F Golfetto
Industrial marketing management 35 (7), 856-869, 2006
2262006
Ongoing search among industrial buyers
S Borghini, F Golfetto, D Rinallo
Journal of Business Research 59 (10-11), 1151-1159, 2006
2212006
Exploring visitor experiences at trade shows
D Rinallo, S Borghini, F Golfetto
Journal of Business & Industrial Marketing 25 (4), 249-258, 2010
1952010
Marketing competencies and the sources of customer value in business markets
F Golfetto, M Gibbert
Industrial Marketing Management 35 (8), 904-912, 2006
1782006
Exploring the knowledge strategies of temporary cluster organizers: A longitudinal study of the EU fabric industry trade shows (1986–2006)
D Rinallo, F Golfetto
Economic Geography 87 (4), 453-476, 2011
1492011
Trade shows in the globalizing knowledge economy
H Bathelt, F Golfetto, D Rinallo
OUP Oxford, 2014
1392014
Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis
F Zerbini, F Golfetto, M Gibbert
Industrial Marketing Management 36 (6), 784-798, 2007
1132007
Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation
D Rinallo, H Bathelt, F Golfetto
Industrial Marketing Management 61, 93-103, 2017
842017
Un marketing per le città? Riflessioni sulla nascita di una disciplina
F Golfetto
Economia & Management 5, 103-111, 1996
70*1996
Opening the network: Bridging the IMP tradition and other research perspectives
F Golfetto, R Salle, S Borghini, D Rinallo
Industrial Marketing Management 36 (7), 844-848, 2007
512007
What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
M Gibbert, F Golfetto, F Zerbini
Journal of Business Research 59 (1), 148-151, 2006
502006
Customer value: theory, research, and practice
AG Woodside, F Golfetto, M Gibbert
Creating and managing superior customer value, 3-25, 2008
482008
Fiere & comunicazione: strumenti per le imprese e il territorio
F Golfetto
Egea, 2004
422004
Using anthropological methods to study industrial marketing and purchasing: An exploration of professional trade shows
S Borghini, F Golfetto, D Rinallo
Industrial Marketing and Purchasing Group Conference, 2004
412004
Comunicazione e comportamenti comunicativi. Una questione di coerenza per l´ impresa
F Golfetto
Egea, 1993
391993
Impresa e concorrenza nella nuova economia
F Golfetto
Egea, 2000
372000
Competence-based marketing
F Golfetto, D Mazursky
Harvard Business Review 51 (December), 26-26, 2004
362004
Creating and managing superior customer value
AG Woodside, M Gibbert, F Golfetto
Emerald Group Publishing, 2008
322008
Communicating competence. An experiential communication approach for business markets
F Golfetto
Proceedings of the 19th IMP-conference. Lugano, Switzerland, 2003
242003
The evolution of trade show systems: Lessons from Europe
F Golfetto, D Rinallo
Temporary Knowledge Ecologies, 42-66, 2015
192015
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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