Joffre Swait

Joffre Swait

Erasmus School of Health Policy & Management & Erasmus Choice Modeling Centre …
Email verificata su eshpm.eur.nl
Citato da 35171
goal-driven choice antecedent volition choice set formation discrete choice brand equity
Dr. Boonghee Yoo

Dr. Boonghee Yoo

RMI Distinguished Professor in Business and Professor of Marketing, Hofstra University …
Email verificata su hofstra.edu
Citato da 21344
retail productivity luxury branding brand equity marketing scale development consumer animosity
Cleopatra Veloutsou

Cleopatra Veloutsou

Professor of Brand Management - Adam Smith Business School - University of Glasgow
Email verificata su glasgow.ac.uk
Citato da 13241
Marketing Brand Management Branding Brand relationships Brand equity
George Christodoulides

George Christodoulides

Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah
Email verificata su aus.edu
Citato da 11807
Brand Management Brand Equity Luxury Luxury Brands Luxury Marketing
Ravi Pappu

Ravi Pappu

University of Queensland
Email verificata su business.uq.edu.au
Citato da 7406
Brand equity Celebrity endorsement Sponsorship Country-of-origin Brand Innovativeness
Jenni Romaniuk

Jenni Romaniuk

Ehrenberg-Bass Institute, University of South Australia
Email verificata su MarketingScience.info
Citato da 6575
Brand Equity Word-of-mouth Advertising Effectiveness Buyer behaviour
Lopo Rego

Lopo Rego

Professor of Marketing, PetSmart Inc., Distinguished Professor, Kelley School of Business …
Email verificata su indiana.edu
Citato da 5260
Marketing Performance Marketing Strategy Brand Equity Customer Satisfaction
vicki lane

vicki lane

university of colorado denver
Email verificata su ucdenver.edu
Citato da 4422
consumer behavior brand valuation brand equity
Muhammad Mohsin Butt

Muhammad Mohsin Butt

Maynooth University
Email verificata su mu.ie
Citato da 4218
Marketing Islamic Marketing Brand Equity
Colleen Collins

Colleen Collins

Associate Professor Marketing, Beedie School of Business, Simon Fraser University
Email verificata su sfu.ca
Citato da 2536
marketing technology products brand equity export success
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