| Innovative capability, innovation strategy and market orientation: an empirical analysis in Turkish software industry G Akman, C Yilmaz International journal of innovation management 12 (01), 69-111, 2008 | 807 | 2008 |
| Organizational culture and firm effectiveness: An examination of relative effects of culture traits and the balanced culture hypothesis in an emerging economy C Yilmaz, E Ergun Journal of world business 43 (3), 290-306, 2008 | 557 | 2008 |
| Cultural determinants of customer-and learning-oriented value systems and their joint effects on firm performance C Yilmaz, L Alpkan, E Ergun Journal of business research 58 (10), 1340-1352, 2005 | 369 | 2005 |
| Salesperson cooperation: The influence of relational, task, organizational, and personal factors C Yilmaz, SD Hunt Journal of the academy of marketing science 29 (4), 335-357, 2001 | 358 | 2001 |
| Learning process in new product development teams and effects on product success: A socio-cognitive perspective AE Akgün, GS Lynn, C Yılmaz Industrial Marketing Management 35 (2), 210-224, 2006 | 310 | 2006 |
| Market orientation and planning flexibility in SMEs: performance implications and an empirical investigation L Alpkan, C Yilmaz, N Kaya International Small Business Journal 25 (2), 152-172, 2007 | 244 | 2007 |
| Şirket girişimciliğinin şirket performansina etkileri L Alpkan, E Ergün, Ç Bulut, C Yılmaz Doğuş Üniversitesi Dergisi 6 (2), 175-189, 2005 | 209 | 2005 |
| Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment K Varnali, C Yilmaz, A Toker Electronic Commerce Research and Applications 11 (6), 570-581, 2012 | 171 | 2012 |
| Joint and interactive effects of trust and (inter) dependence on relational behaviors in long-term channel dyads C Yilmaz, B Sezen, O Ozdemir Industrial Marketing Management 34 (3), 235-248, 2005 | 168 | 2005 |
| Supplier fairness as a mediating factor in the supplier performance–reseller satisfaction relationship C Yilmaz, B Sezen, ET Kabadayı Journal of Business Research 57 (8), 854-863, 2004 | 162 | 2004 |
| Pazar oryantasyonu boyutlarinin firma performansina etkileri Ç Bulut, C Yılmaz, L Alpkan Ege Akademik Bakış Dergisi 9 (2), 2009 | 153 | 2009 |
| Performance implications of institutionalization process in family-owned businesses: Evidence from an emerging economy G Alpay, M Bodur, C Yılmaz, S Çetinkaya, L Arıkan Journal of World Business 43 (4), 435-448, 2008 | 147 | 2008 |
| Relative effects of dependence and trust on flexibility, information exchange, and solidarity in marketing channels B Sezen, C Yilmaz Journal of Business & Industrial Marketing 22 (1), 41-51, 2007 | 141 | 2007 |
| How do firms benefit from customer complaints? C Yilmaz, K Varnali, BT Kasnakoglu Journal of Business Research 69 (2), 944-955, 2016 | 125 | 2016 |
| Salesperson performance and job attitudes revisited: An extended model and effects of potential moderators C Yilmaz European Journal of Marketing 36 (11/12), 1389-1414, 2002 | 112 | 2002 |
| The effectiveness of green advertising: influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation U Alniacik, C Yilmaz Amfiteatru Economic Journal 14 (31), 207-222, 2012 | 108 | 2012 |
| How does innovativeness yield superior firm performance? The role of marketing effectiveness G Alpay, M Bodur, C Yilmaz, P Büyükbalci Innovation 14 (1), 107-128, 2012 | 98 | 2012 |
| Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge C Yilmaz, E Eser Telci, M Bodur, T Eker Iscioglu International Journal of Advertising 30 (5), 889-914, 2011 | 94 | 2011 |
| Promoting organizational citizenship behaviors: Relative effects of job satisfaction, organizational commitment, and perceived managerial fairness A Ertürk, C Yılmaz, A Ceylan Orta Doğu Teknik Üniversitesi (Ankara, Turkey), 2004 | 88 | 2004 |
| A typology of personalisation practices in marketing in the digital age N Cavdar Aksoy, E Tumer Kabadayi, C Yilmaz, A Kocak Alan Journal of marketing management 37 (11-12), 1091-1122, 2021 | 81 | 2021 |
Lütfihak AlpkanProfessor of Management, Istanbul Technical UniversityEmail yang diverifikasi di itu.edu.tr