| Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study SMC Loureiro, J Romero, RG Bilro Journal of Business Research 119, 388-409, 2020 | 276 | 2020 |
| Customer Engagement Behaviors in Hospitality: Customer-Based Antecedents J Romero Journal of Hospitality Marketing & Management 26 (6), 565-584, 2017 | 138 | 2017 |
| Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands SMC Loureiro, J Jiménez-Barreto, J Romero Journal of Retailing and Consumer Services 57, 102211, 2020 | 134 | 2020 |
| Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z J Romero, N Lado International Journal of Contemporary Hospitality Management 33 (11), 4057-4078, 2021 | 130 | 2021 |
| Exploring customer engagement in tourism: Construct proposal and antecedents J Romero Journal of vacation Marketing 24 (4), 293-306, 2018 | 76 | 2018 |
| A latent class analysis of Spanish travelers’ mobile internet usage in travel planning and execution S Okazaki, S Campo, L Andreu, J Romero Cornell Hospitality Quarterly 56 (2), 191-201, 2015 | 70 | 2015 |
| Service brand coolness in the construction of brand loyalty: A self-presentation theory approach J Jimenez-Barreto, SMC Loureiro, N Rubio, J Romero Journal of Retailing and Consumer Services 65, 102876, 2022 | 69 | 2022 |
| Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry D Ruiz-Equihua, J Romero, LV Casaló Journal of Hospitality Marketing & Management 29 (3), 310-328, 2020 | 69 | 2020 |
| Social media promotions and travelers’ value-creating behaviors: the role of perceived support LV Casaló, J Romero International Journal of Contemporary Hospitality Management 31 (2), 633-650, 2019 | 60 | 2019 |
| A partially hidden Markov model of customer dynamics for CLV measurement J Romero, R Van der Lans, B Wierenga Journal of interactive Marketing 27 (3), 185-208, 2013 | 58 | 2013 |
| Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism D Ruiz-Equihua, J Romero, SMC Loureiro, M Ali International Journal of Contemporary Hospitality Management 35 (6), 1966-1985, 2023 | 49 | 2023 |
| Be a part of it: promoting WOM, eWOM, and content creation through customer identification J Romero, D Ruiz-Equihua Spanish Journal of Marketing-ESIC 24 (1), 55-72, 2020 | 44 | 2020 |
| Online media rivalry: A latent class model for mobile and PC internet users S Okazaki, J Romero Online Information Review 34 (1), 98-114, 2010 | 43 | 2010 |
| Relating brand equity and customer equity: An exploratory study J Romero, MJ Yagüe International journal of market research 57 (4), 631-652, 2015 | 32 | 2015 |
| Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choice J Romero, D Ruiz-Equihua, SMC Loureiro, LV Casaló Frontiers in Psychology 12, 659994, 2021 | 30 | 2021 |
| Identifying the influence of product design and usage situation on consumer choice JR De la Fuente, MJY Guillen International Journal of Market Research 47 (6), 667, 2005 | 30 | 2005 |
| How old is your soul? Differences in the impact of eWOM on Generation X and millennials D Ruiz-Equihua, LV Casaló, J Romero Journal of Hospitality and Tourism Insights 5 (3), 553-566, 2022 | 25 | 2022 |
| Marketing assets: Relating brand equity and customer equity J Romero, MJ Yagüe Intangible Capital 12 (2), 591-618, 2016 | 24 | 2016 |
| Transhumanism and engagement-facilitating technologies in society J Guerreiro, SMC Loureiro, J Romero, O Itani, S Eloy Journal of Promotion Management 28 (5), 537-558, 2022 | 23 | 2022 |
| Análisis de los márgenes comerciales de los productos frescos de alimentación en España AR Arévalo, JR de la Fuente Información Comercial Española, ICE: Revista de Economía, 67-82, 2006 | 21 | 2006 |
Sandra LoureiroFull Professor MarketingEmail yang diverifikasi di iscte-iul.pt
Luis V. CasalóCatedrático de Universidad - Universidad de ZaragozaEmail yang diverifikasi di unizar.es
Daniel Ruiz-EquihuaProfesor Ayudante Doctor, Universidad Autónoma de MadridEmail yang diverifikasi di uam.es
Maria Jesus YagüeCatedrática marketing UAMEmail yang diverifikasi di uam.esRicardo Godinho BilroAssistant Professor of Marketing, ISCTE Business School, University Institute of LisbonEmail yang diverifikasi di iscte.pt
Sara CampoFull Professor (Profesora Catedrática) of Marketing and Tourism MarketingEmail yang diverifikasi di uam.es
Natalia RubioFull Professor of Marketing (Universidad Autónoma de Madrid)Email yang diverifikasi di uam.es
Ralf van der LansHong Kong University of Science and TechnologyEmail yang diverifikasi di ust.hk
JP CharronUniversidad Autónoma de MadridEmail yang diverifikasi di uam.es
Ricardo Sellers-Rubio (ORCID: 0000-...Universidad de AlicanteEmail yang diverifikasi di ua.es
