| Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration M Wetzels, G Odekerken-Schröder, C Van Oppen MIS quarterly, 177-195, 2009 | 7295 | 2009 |
| Investments in consumer relationships: A cross-country and cross-industry exploration K De Wulf, G Odekerken-Schröder, D Iacobucci Journal of marketing 65 (4), 33-50, 2001 | 3642 | 2001 |
| Store satisfaction and store loyalty explained by customer-and store related factors JMM Bloemer, GJ Odekerken-Schröder | 899 | 2002 |
| Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality G Odekerken-Schröder, K De Wulf, P Schumacher Journal of business research 56 (3), 177-190, 2003 | 565 | 2003 |
| The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty D Van den Brink, G Odekerken‐Schröder, P Pauwels Journal of consumer marketing 23 (1), 15-25, 2006 | 496 | 2006 |
| Consumer perceptions of store brands versus national brands K De Wulf, G Odekerken‐Schröder, F Goedertier, G Van Ossel Journal of Consumer marketing 22 (4), 223-232, 2005 | 479 | 2005 |
| Service robots: value co-creation and co-destruction in elderly care networks M Čaić, G Odekerken-Schröder, D Mahr Journal of Service Management 29 (2), 178-205, 2018 | 439 | 2018 |
| Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior K De Wulf, G Odekerken-Schröder Journal of Retailing and Consumer services 10 (2), 95-108, 2003 | 428 | 2003 |
| Who's who in brand communities–and why? H Ouwersloot, G Odekerken‐Schröder European journal of marketing 42 (5/6), 571-585, 2008 | 402 | 2008 |
| A cultural models approach to service recovery T Ringberg, G Odekerken-Schröder, GL Christensen Journal of Marketing 71 (3), 194-214, 2007 | 267 | 2007 |
| Value of social robots in services: social cognition perspective M Čaić, D Mahr, G Oderkerken-Schröder Journal of Services Marketing 33 (4), 463-478, 2019 | 257 | 2019 |
| Co-creating services—conceptual clarification, forms and outcomes AS Oertzen, G Odekerken-Schröder, SA Brax, B Mager Journal of Service Management 29 (4), 641-679, 2018 | 251 | 2018 |
| Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero Journal of Service Management 31 (6), 1149-1162, 2020 | 228 | 2020 |
| The role of employee relationship proneness in creating employee loyalty J Bloemer, G Odekerken‐Schröder International Journal of Bank Marketing 24 (4), 252-264, 2006 | 224 | 2006 |
| Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013 | 221 | 2013 |
| The effect of customer card programs: A comparative study in Singapore and The Netherlands C Noordhoff, P Pauwels, G Odekerken‐Schröder International Journal of Service Industry Management 15 (4), 351-364, 2004 | 201 | 2004 |
| The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: An empirical study in a hairdresser's context J Bloemer, G Odekerken-Schröder, L Kestens Journal of retailing and consumer services 10 (4), 231-240, 2003 | 198 | 2003 |
| Investments in consumer relationships: A critical reassessment and model extension K De Wulf, G Odekerken-Schröder, P Van Kenhove The International Review of Retail, Distribution and Consumer Research 13 (3 …, 2003 | 162 | 2003 |
| Exploring antecedents of service innovation performance in manufacturing SMEs K Mennens, A Van Gils, G Odekerken-Schröder, W Letterie International Small Business Journal 36 (5), 500-520, 2018 | 143 | 2018 |
| What drives consumer participation to loyalty programs? A conjoint analytical approach KD Wulf, G Odekerken-Schröder, MH Canniére, C Van Oppen Journal of Relationship Marketing 2 (1-2), 69-83, 2003 | 132 | 2003 |
Dominik MahrProfessor for Digital Innovation and MarketingEmail yang diverifikasi di maastrichtuniversity.nl
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolEmail yang diverifikasi di edhec.edu
Martina ČaićAssistant Professor, Aalto University, School of Arts, Design and ArchitectureEmail yang diverifikasi di aalto.fi
Katya SionHealth Services Research, Maastricht UniversityEmail yang diverifikasi di maastrichtuniversity.nlAnna-Sophie OertzenPhD Candidate, Maastricht UniversityEmail yang diverifikasi di maastrichtuniversity.nl
Robert CiuchitaAssociate Professor, Hanken School of EconomicsEmail yang diverifikasi di hanken.fi
Susan SteadAssistant Professor, RWTH University Aachen, TIME Research AreaEmail yang diverifikasi di time.rwth-aachen.de
Kars MennensAssistant Professor, Maastricht UniversityEmail yang diverifikasi di maastrichtuniversity.nl
Jos Lemminkhoogleraar marketing, Maastricht UniversityEmail yang diverifikasi di maastrichtuniversity.nl
Alexandre BernardinoInstitute for Systems and Robotics (ISR/IST), LARSyS, Instituto Superior Técnico, Univ LisboaEmail yang diverifikasi di isr.ist.utl.pt
Stefan HolmlidProfessor in Design, Linköping UniversityEmail yang diverifikasi di liu.se
João AvelinoInstitute for Systems and Robotics (ISR/IST), LARSyS, Instituto Superior Técnico, Univ LisboaEmail yang diverifikasi di isr.tecnico.ulisboa.pt
Ko de RuyterKing's College, King's Business School, London, United KingdomEmail yang diverifikasi di kcl.ac.uk
Cristina MeleProfessor of Service Innovation, University of Naples Federico IIEmail yang diverifikasi di unina.it
Tiziana Russo SpenaFull Professor of ManagementEmail yang diverifikasi di unina.it
Nikos KalogerasCORMEC/MCB, Wageningen University & Research & SIB/Zuyd UASEmail yang diverifikasi di wur.nl
Martin FassnachtHolder of the Chair of Strategy and Marketing at WHUEmail yang diverifikasi di whu.edu