| Quality of Virtual Reality and Its Impacts on Behavioral Intention M Lee, SA Lee, M Jeong, H Oh International Journal of Hospitality Management 90, 102595, 2020 | 296 | 2020 |
| Roles of negative emotions in customers’ perceived helpfulness of hotel reviews on a user-generated review website: a text mining approach M Lee, M Jeong, J Lee International Journal of Contemporary Hospitality Management 29 (2), 762-783, 2017 | 265 | 2017 |
| Multisensory experience for enhancing hotel guest experience: Empirical evidence from big data analytics M Lee, SA Lee, Y Koh International Journal of Contemporary Hospitality Management 31 (11), 4313-4337, 2019 | 172 | 2019 |
| Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research T Dogru, N Line, M Mody, L Hanks, JA Abbott, F Acikgoz, A Assaf, S Bakir, ... Journal of Hospitality & Tourism Research 49 (2), 235-253, 2025 | 141 | 2025 |
| Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making M Lee, W Kwon, KJ Back International Journal of Contemporary Hospitality Management 33 (6), 2117-2136, 2021 | 126 | 2021 |
| Exploring influential factors affecting guest satisfaction: Big data and business analytics in consumer-generated reviews M Lee, YM Cai, A DeFranco, J Lee Journal of Hospitality and Tourism Technology 11 (1), 137-153, 2020 | 125 | 2020 |
| The role of virtual reality on information sharing and seeking behaviors SA Lee, M Lee, M Jeong Journal of Hospitality and Tourism Management 46 (March), 215-223, 2021 | 122 | 2021 |
| Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages M Lee, JH Hong, S Chung, KJ Back Journal of Travel Research 60 (3), 670-686, 2021 | 86 | 2021 |
| Exploring the underlying factors of customer value in restaurants: A machine learning approach W Kwon, M Lee, KJ Back International Journal of Hospitality Management 91, 102643, 2020 | 82 | 2020 |
| Employees’ use of mobile devices and their perceived outcomes in the workplace: A case of luxury hotel M Jeong, M Lee, B Nagesvaran International Journal of Hospitality Management 57, 40–51, 2016 | 79 | 2016 |
| Exploring the roles of hotel wellness attributes in customer satisfaction and dissatisfaction: application of Kano model through mixed methods H Park, M Lee, KJ Back International Journal of Contemporary Hospitality Management 33 (1), 263-285, 2021 | 70 | 2021 |
| Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective KH Lee, M Lee, N Gunarathne Tourism Economics 25 (4), 593-612, 2019 | 70 | 2019 |
| Unveiling the cloak of deviance: Linguistic cues for psychological processes in fake online reviews L Li, KY Lee, M Lee, SB Yang International Journal of Hospitality Management 87 (May), 102468, 2020 | 61 | 2020 |
| Why am I Satisfied? See My Reviews – Price and location matter in the restaurant industry J Kim, M Lee, W Kwon, H Park, KJ Back International Journal of Hospitality Management 101, 103111, 2022 | 60 | 2022 |
| Integrating technology to service innovation: Key issues and future research directions in hospitality and tourism M Lee, J Ahn, M Shin, W Kwon, KJ Back Journal of Hospitality and Tourism Technology 12 (1), 19-38, 2021 | 59 | 2021 |
| Successful restaurant crowdfunding: the role of linguistic style Y Koh, M Lee, J Kim, YY Yang International Journal of Contemporary Hospitality Management 32 (10), 3051-3066, 2020 | 59 | 2020 |
| Effects of relationship types on customers’ parasocial interactions SA Lee, M Lee Journal of Hospitality and Tourism Technology 8 (1), 133-147, 2017 | 55 | 2017 |
| A critical review of technology-driven service innovation in hospitality and tourism: Current discussions and future research agendas H Park, M Lee, KJ Back International Journal of Contemporary Hospitality Management 35 (12), 4502-4534, 2023 | 52 | 2023 |
| Are Smartphones helpful? An empirical investigation of the role of Smartphones in users' role performance KY Lee, M Lee, K Kim International Journal of Mobile Communications 15 (2), 119-143, 2017 | 38 | 2017 |
| Social Media in Tourism Research: A Literature Review M Lee, LL Lowry, JD Delconte Tourism Travel and Research Association: Advancing Tourism Research Globally, 2015 | 37 | 2015 |
Ki Joon BackUniversity of houstonEmail yang diverifikasi di uh.edu
