| The interplays of coopetition, conflicts, trust, and efficiency process innovation in vertical B2B relationships L Chai, J Li, C Tangpong, T Clauss Industrial Marketing Management 85, 269-280, 2020 | 137 | 2020 |
| The influences of interdependence, opportunism and technology uncertainty on interfirm coopetition L Chai, J Li, T Clauss, C Tangpong Journal of Business & Industrial Marketing 34 (5), 948-964, 2019 | 62 | 2019 |
| Effect of individualism on online user ratings: Theory and evidence S Banerjee, L Chai Journal of Global Marketing 32 (5), 377-398, 2019 | 33 | 2019 |
| Development of a Loss Aversion Scale. J Li, L Chai, O Nordstrom, C Tangpong, KT Hung Journal of managerial issues 33 (1), 2021 | 23 | 2021 |
| Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D S Arunachalam, SN Ramaswami, PC Patel, L Chai International Journal of Research in Marketing 39 (3), 927-946, 2022 | 15 | 2022 |
| An empirical investigation of buyer–supplier relationship typologies and their behavioral and performance outcomes J Li, L Chai, C Tangpong, M Hong, RD Traub Journal of Business & Industrial Marketing 37 (4), 874-892, 2022 | 13 | 2022 |
| A double-edged sword role of coopetition on process innovation efficiency L Chai, J Li, T Clauẞ, C Tangpong Academy of Management Proceedings 2019 (1), 18562, 2019 | 2 | 2019 |
| The (Mis) alignment between Customer Evaluations of Specific Service Dimensions and Their Overall Experience Ratings L Chai, J Li, S Awasthi, S Banerjee | | 2024 |
| SYNERGISTIC IMPACT OF CRM AND OTHER CORE BUSINESS PROCESSES ON FIRM EFFICIENCY AND EFFECTIVENESS L Chai, S Arunachalam, SN Ramaswami ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 123, 2013 | | 2013 |
Chanchai TangpongNorth Dakota State UniversityEmail yang diverifikasi di ndsu.edu