| Correcting audience externalities in television advertising KC Wilbur, L Xu, D Kempe Marketing Science 32 (6), 892-912, 2013 | 79 | 2013 |
| Immediate responses of online brand search and price search to TV ads RY Du, L Xu, KC Wilbur Journal of Marketing 83 (4), 81-100, 2019 | 77* | 2019 |
| Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth MJ Lovett, R Peres, L Xu Quantitative Marketing and Economics 17, 215-255, 2019 | 51 | 2019 |
| Price advertising by manufacturers and dealers L Xu, KC Wilbur, S Siddarth, JM Silva-Risso Management Science 60 (11), 2816-2834, 2014 | 37 | 2014 |
| An efficiency paradox of uberization K Zhang, H Chen, S Yao, L Xu, J Ge, X Liu, M Nie Available at SSRN 3462912, 2019 | 31 | 2019 |
| Dynamic quality ladder model predictions in nonrandom holdout samples L Xu, JM Silva-Risso, KC Wilbur Management Science 64 (7), 3187-3207, 2018 | 7 | 2018 |
| Customer voice on two-sided platforms: The effect of surge pricing on customer complaints L Xu, YM Wei, Y Zhu Management Science, 2024 | 6* | 2024 |
| Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth MJ Lovett, R Peres, L Xu Quantitative Marketing and Economics 18, 469-471, 2020 | | 2020 |
