| On brands and word of mouth MJ Lovett, R Peres, R Shachar Journal of Marketing Research 50 (August), 427-444, 2013 | 778 | 2013 |
| The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment MJ Lovett, R Staelin Marketing Science 35 (1), 142-157, 2016 | 279 | 2016 |
| How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective MJ Lovett, JB MacDonald Journal of the Academy of Marketing Science 33 (4), 476-485, 2005 | 83 | 2005 |
| A data set of brands and their characteristics M Lovett, R Peres, R Shachar Marketing Science 33 (4), 609-617, 2014 | 79 | 2014 |
| Targeted Political Advertising on Television M Lovett, M Peres Quarterly Journal of Political Science 10 (3), 391-432, 2015 | 74* | 2015 |
| Learning to set prices Y Huang, PB Ellickson, MJ Lovett Journal of Marketing Research 59 (2), 411-434, 2022 | 65* | 2022 |
| Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium BR Gordon, MJ Lovett, R Shachar, K Arceneaux, S Moorthy, M Peress, ... Marketing letters 23, 391-403, 2012 | 64 | 2012 |
| Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth MJ Lovett, R Peres, L Xu Quantitative Marketing and Economics 17, 215-255, 2019 | 51 | 2019 |
| The seeds of negativity: knowledge and money MJ Lovett, R Shachar Marketing Science 30 (3), 430-446, 2011 | 40 | 2011 |
| Private labels and retailer profitability: Bilateral bargaining in the grocery channel PB Ellickson, P Kong, MJ Lovett Available at SSRN 3045372, 2018 | 39 | 2018 |
| Product launches with new attributes: a hybrid conjoint–consumer panel technique for estimating demand PB Ellickson, MJ Lovett, B Ranjan Journal of Marketing Research 56 (5), 709-731, 2019 | 22 | 2019 |
| Mobile diaries–Benchmark against metered measurements: An empirical investigation MJ Lovett, R Peres International Journal of Research in Marketing 35 (2), 224-241, 2018 | 20 | 2018 |
| Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections BR Gordon, MJ Lovett, B Luo, JC Reeder III Management Science 69 (1), 220-243, 2023 | 19 | 2023 |
| Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers A Belloni, MJ Lovett, W Boulding, R Staelin Marketing Science 31 (4), 621-636, 2012 | 19 | 2012 |
| Digital marketing and intellectual property rights: Leveraging events and influencers N Li, A Haviv, MJ Lovett SSRN, 2021 | 12 | 2021 |
| Let’s play fair-purchase and usage effects of influencer marketing on youtube N Li, A Haviv, MJ Lovett Let’s Play Fair-Purchase and Usage Effects of Influencer Marketing on …, 2023 | 10* | 2023 |
| Empirical research on political marketing: a selected review MJ Lovett Customer Needs and Solutions 6, 49-56, 2019 | 9 | 2019 |
| Unstable consumer learning models: Structural models and experimental investigation MJ Lovett Duke University, 2008 | 6 | 2008 |
| Studying shopping decisions and layout planning in physical retail settings B Ranjan, MJ Lovett, P Ellickson University of Rochester, 2017 | 1 | 2017 |
| The effect of second screening on repeat viewing: Insights from large-scale mobile diary data S Gelper, MJ Lovett, R Peres Journal of the Academy of Marketing Science, 1-24, 2024 | | 2024 |
Renana PeresProfessor of Marketing, The Hebrew UniversityEmail yang diverifikasi di huji.ac.il
