| Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing J Hemsley‐Brown, I Oplatka International Journal of public sector management 19 (4), 316-338, 2006 | 1761 | 2006 |
| The use of research to improve professional practice: A systematic review of the literature J Hemsley-Brown, C Sharp Oxford Review of Education 29 (4), 449-471, 2003 | 625 | 2003 |
| Brand harmonization in the international higher education market J Hemsley-Brown, S Goonawardana Journal of business Research 60 (9), 942-948, 2007 | 586 | 2007 |
| Choosing futures N Foskett, J Hemsley-Brown Routledge, 2002 | 387 | 2002 |
| Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson Journal of Business Research 69 (8), 3019-3022, 2016 | 302 | 2016 |
| University choice: what do we know, what don’t we know and what do we still need to find out? J Hemsley-Brown, I Oplatka International Journal of Educational Management 29 (3), 254-274, 2015 | 282 | 2015 |
| The research on school marketing: Current issues and future directions I Oplatka, J Hemsley‐Brown Journal of educational administration 42 (3), 375-400, 2004 | 280 | 2004 |
| Market orientation in universities: A comparative study of two national higher education systems J Hemsley‐Brown, I Oplatka International journal of educational management 24 (3), 204-220, 2010 | 263 | 2010 |
| Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection J Hemsley-Brown, I Alnawas International Journal of Contemporary Hospitality Management 28 (12), 2771-2794, 2016 | 233 | 2016 |
| Career desirability: young people’s perceptions of nursing as a career J Hemsley‐Brown, NH Foskett Journal of advanced nursing 29 (6), 1342-1350, 1999 | 222 | 1999 |
| Facilitating research utilisation: A cross‐sector review of research evidence J Hemsley‐Brown International Journal of Public Sector Management 17 (6), 534-552, 2004 | 212 | 2004 |
| Examining the key dimensions of customer experience quality in the hotel industry I Alnawas, J Hemsley-Brown Journal of Hospitality Marketing & Management 28 (7), 833-861, 2019 | 189 | 2019 |
| College choice: perceptions and priorities J Hemsley-Brown Educational Management & Administration 27 (1), 85-98, 1999 | 175 | 1999 |
| ‘The best education in the world’: Reality, repetition or cliché? International students' reasons for choosing an English university J Hemsley-Brown Studies in Higher Education 37 (8), 1005-1022, 2012 | 173 | 2012 |
| Brand ambidexterity and commitment in higher education: An exploratory study B Nguyen, X Yu, TC Melewar, J Hemsley-Brown Journal of Business Research 69 (8), 3105-3112, 2016 | 150 | 2016 |
| The incorporation of market orientation in the school culture: An essential aspect of school marketing I Oplatka, J Hemsley‐Brown International Journal of Educational Management 21 (4), 292-305, 2007 | 140 | 2007 |
| Market heal thyself: the challenges of a free market in higher education J Hemsley-Brown Journal of Marketing for Higher Education 21 (2), 115-132, 2011 | 115 | 2011 |
| Market orientation and hotel performance: investigating the role of high-order marketing capabilities I Alnawas, J Hemsley-Brown International Journal of Contemporary Hospitality Management 31 (4), 1885-1905, 2019 | 106 | 2019 |
| The voice of teachers in marketing their school: Personal perspectives in competitive environments I Oplatka, J Hemsley-Brown, NH Foskett School Leadership & Management 22 (2), 177-196, 2002 | 100 | 2002 |
| The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship I Alnawas, J Hemsley-Brown International Journal of Retail & Distribution Management 46 (2), 125-147, 2018 | 82 | 2018 |
