| Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site M Trusov, RE Bucklin, K Pauwels Journal of marketing 73 (5), 90-102, 2009 | 4319 | 2009 |
| Determining influential users in internet social networks M Trusov, AV Bodapati, RE Bucklin Journal of marketing research 47 (4), 643-658, 2010 | 1144 | 2010 |
| The value of social dynamics in online product ratings forums WW Moe, M Trusov Journal of marketing research 48 (3), 444-456, 2011 | 1062 | 2011 |
| Estimating aggregate consumer preferences from online product reviews R Decker, M Trusov International Journal of Research in Marketing 27 (4), 293-307, 2010 | 494 | 2010 |
| Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting M Trusov, L Ma, Z Jamal Marketing Science 35 (3), 405-426, 2016 | 219 | 2016 |
| Online shopping and social media: friends or foes? Y Zhang, M Trusov, AT Stephen, Z Jamal Journal of Marketing 81 (6), 24-41, 2017 | 206 | 2017 |
| Modeling indirect effects of paid search advertising: Which keywords lead to more future visits? OJ Rutz, M Trusov, RE Bucklin Marketing Science 30 (4), 646-665, 2011 | 185 | 2011 |
| Zooming in on paid search ads—A consumer-level model calibrated on aggregated data OJ Rutz, M Trusov Marketing Science 30 (5), 789-800, 2011 | 147 | 2011 |
| Estimating the dynamic effects of online word-of-mouth on member growth of a social network site M Trusov, RE Bucklin, K Pauwels Journal of Marketing 73 (5), 90-102, 2009 | 92 | 2009 |
| Swayed by the numbers: the consequences of displaying product review attributes J Watson, AP Ghosh, M Trusov Journal of Marketing 82 (6), 109-131, 2018 | 85 | 2018 |
| Improving prelaunch diffusion forecasts: Using synthetic networks as simulated priors M Trusov, W Rand, YV Joshi Journal of Marketing Research 50 (6), 675-690, 2013 | 59 | 2013 |
| Modeling dynamics in crowdfunding C Kim, PK Kannan, M Trusov, A Ordanini Marketing Science 39 (2), 339-365, 2020 | 50 | 2020 |
| Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation MH Huang, M Trusov International Journal of Research in Marketing 37 (1), 129-150, 2020 | 34 | 2020 |
| What influences customers' online comments WW Moe, DA Schweidel, M Trusov MIT Sloan Management Review 53 (1), 14, 2011 | 34 | 2011 |
| The path to click: Are you on it? SW Shi, M Trusov Marketing Science 40 (2), 344-365, 2021 | 29* | 2021 |
| Do you want to be my friend? Monetary value of word of mouth marketing in online communities M Trusov, RE Bucklin, K Pauwels New Strategies GfKMIR 2 (1), 26-33, 2010 | 27 | 2010 |
| Retailer promotion planning: Improving forecast accuracy and interpretability M Trusov, AV Bodapati, LG Cooper Journal of Interactive Marketing 20 (3-4), 71-81, 2006 | 27 | 2006 |
| A new method to aid copy testing of paid search text advertisements OJ Rutz, GP Sonnier, M Trusov Journal of Marketing Research 54 (6), 885-900, 2017 | 26 | 2017 |
| Metrics for the new internet marketing communications mix RE Bucklin, OJ Rutz, M Trusov Review of marketing research, 175-192, 2017 | 19 | 2017 |
| Your members are also your customers: Marketing for Internet social networks M Trusov, AV Bodapati, RE Bucklin University of California, Los Angeles. Working Paper, 2006 | 17 | 2006 |
Randolph E. BucklinProfessor of Marketing, Emeritus, UCLA Anderson School, Los Angeles, CAEmail yang diverifikasi di anderson.ucla.edu