Ralf van der Lans

Dikutip oleh

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Michel WedelPepsico Professor of Consumer Science, University of MarylandEmail yang diverifikasi di umd.edu
Rik PietersTilburg UniversityEmail yang diverifikasi di uvt.nl
Gerrit van BruggenProfessor of Marketing, Rotterdam School of Management, Erasmus University RotterdamEmail yang diverifikasi di rsm.nl
Jehoshua EliashbergUniversity of PennsylvaniaEmail yang diverifikasi di wharton.upenn.edu
Xi ChenAssociate Professor of Marketing, RSM, Erasmus UniversityEmail yang diverifikasi di rsm.nl
A SmidtsProfessor of Marketing Research, RSM Erasmus UniversityEmail yang diverifikasi di rsm.nl
Joseph A CoteProfessor Emeritus - Washington State UniversityEmail yang diverifikasi di wsu.edu
Alexander FedorikhinMarketing Professor, Indiana UniversityEmail yang diverifikasi di indiana.edu
Catherine ColeProfessor of Marketing, University of IowaEmail yang diverifikasi di uiowa.edu
Christian BluemelhuberProfessor für strategische Organisationskommunikation, The Berlin University of the ArtsEmail yang diverifikasi di udk-berlin.de
John R DoyleProfessor, Cardiff Business SchoolEmail yang diverifikasi di cf.ac.uk
Janakiraman MoorthyProfessor of Marketing, SPJIMR MumbaiEmail yang diverifikasi di spjimr.org
B RamaseshanCurtin UniversityEmail yang diverifikasi di curtin.edu.au
Bernd H. SchmittProfessor, Columbia Business SchoolEmail yang diverifikasi di columbia.edu
Bram Van den BerghErasmus University RotterdamEmail yang diverifikasi di rsm.nl
Tuan Q. PhanAssociate Professor of BusinessEmail yang diverifikasi di hku.hk
Sarah GelperProfessor of Marketing Analytics, University of LuxembourgEmail yang diverifikasi di uni.lu
Jaime RomeroFull Professor / Catedrático de Universidad (Marketing - Universidad Autónoma de Madrid)Email yang diverifikasi di uam.es
Yvonne van EverdingenProfessor of Marketing and Innovation, RSM Erasmus University, The NetherlandsEmail yang diverifikasi di rsm.nl
Valentyna MelnykProfessor of Marketing, UNSW SydneyEmail yang diverifikasi di unsw.edu.au

Ikuti

Ralf van der Lans

Hong Kong University of Science and Technology

Email yang diverifikasi di ust.hk - Beranda

Marketing Eye Tracking Social Networks Viral Marketing Bayesian Statistics


Judul Urutkan menurut kutipan Urutkan menurut tahun Urutkan menurut judul	Dikutip oleh Dikutip oleh	Tahun
A viral branching model for predicting the spread of electronic word of mouth R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga Marketing science 29 (2), 348-365, 2010	362	2010
Research Note—Competitive Brand Salience R Van der Lans, R Pieters, M Wedel Marketing Science 27 (5), 922-931, 2008	214	2008
Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009	186	2009
Eye-movement analysis of search effectiveness R Van der Lans, R Pieters, M Wedel Journal of the American Statistical Association 103 (482), 452-461, 2008	139	2008
Handbook of marketing decision models B Wierenga, R van der Lans New York, 2008	133	2008
Defining eye-fixation sequences across individuals and tasks: the Binocular-Individual Threshold (BIT) algorithm R Van der Lans, M Wedel, R Pieters Behavior research methods 43, 239-257, 2011	126	2011
Partner selection in brand alliances: An empirical investigation of the drivers of brand fit R Van der Lans, B Van den Bergh, E Dieleman Marketing science 33 (4), 551-566, 2014	105	2014
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies X Chen, R van der Lans, TQ Phan Journal of Marketing Research 54 (2), 187-201, 2017	103	2017
Competition for attention in online social networks: Implications for seeding strategies S Gelper, R van der Lans, G van Bruggen Management Science 67 (2), 1026-1047, 2021	59	2021
A partially hidden Markov model of customer dynamics for CLV measurement J Romero, R Van der Lans, B Wierenga Journal of interactive Marketing 27 (3), 185-208, 2013	59	2013
What to Stress to Whom and Where? A Cross-Country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions R van der Lans, Y van Everdingen, V Melnyk International Journal of Research in Marketing 33 (4), 924-943, 2016	53	2016
Modeling eye movements during decision making: A review M Wedel, R Pieters, R van der Lans psychometrika 88 (2), 697-729, 2023	45	2023
Online advertising suppresses visual competition during planned purchases R Van der Lans, R Pieters, M Wedel Journal of Consumer Research 48 (3), 374-393, 2021	42	2021
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity SS Wang, R van der Lans Journal of Marketing Research 54 (2), 524-540, 2018	37	2018
Eye movements during search and choice R Van der Lans, M Wedel Handbook of marketing decision models, 331-359, 2017	37	2017
Viral marketing: What is it, and what are the components of viral success R Van der Lans, G van Bruggen The connected customer: The changing nature of consumer and business markets …, 2010	27	2010
Eye tracking methodology for research in consumer psychology M Wedel, R Pieters, R van der Lans Handbook of Research Methods in Consumer Psychology, 276-292, 2019	18	2019
Efficient estimation of network games of incomplete information: Application to large online social networks X Chen, R van der Lans, M Trusov Management Science 67 (12), 7575-7598, 2021	10	2021
A simultaneous model of multiple-discrete choices of variety and quantity R van der Lans International Journal of Research in Marketing 35 (2), 242-257, 2018	10	2018
Choice architecture effects on indulgent consumption: evidence from combinations of nudges at an ice-cream store GE Oh, R van der Lans, A Mukhopadhyay Journal of the Association for Consumer Research 7 (4), 450-460, 2022	9	2022

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