| Cause-related marketing research (1988–2016): an academic review and classification S Thomas, S Kureshi, S Vatavwala Journal of Nonprofit & Public Sector Marketing 32 (5), 488-516, 2020 | 105 | 2020 |
| Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context S Kureshi, S Thomas Journal of Marketing Communications 26 (3), 268-289, 2020 | 68 | 2020 |
| Online grocery retailing–exploring local grocers beliefs S Kureshi, S Thomas International Journal of Retail & Distribution Management 47 (2), 157-185, 2019 | 64 | 2019 |
| Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective S Thomas, S Kureshi International Review on Public and Nonprofit Marketing 17, 225-236, 2020 | 59 | 2020 |
| Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity S Thomas, A Jadeja Journal of Retailing and Consumer Services 61, 102589, 2021 | 47 | 2021 |
| Impact of skepticism on CRM luxury campaign participation intention of Generation Z S Thomas, V Bhatt, R Patel International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-10 …, 2022 | 38 | 2022 |
| Impact of workplace bullying on employees’ mental health and self-worth S Suggala, S Thomas, S Kureshi The Palgrave Handbook of Workplace Well-Being, 799-818, 2020 | 33 | 2020 |
| Testing the Influence of Donation Message- framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention R Patel, S Thomas, V Bhatt Journal of Nonprofit & Public Sector Marketing 35 (4), 391-413, 2022 | 28 | 2022 |
| Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory S Thomas, R Patel, V Bhatt Society and Business Review 18 (3), 401-422, 2022 | 28 | 2022 |
| A Study of Cause Related Marketing Initiatives and Consumer Insights: Evidences from the Indian Context. S Kureshi, S Thomas South Asian Journal of Management 23 (2), 110-130, 2016 | 25 | 2016 |
| Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness R Patel, V Bhatt, S Thomas, T Trivedi, S Pandey International Review on Public and Nonprofit Marketing 21, 199-228, 2024 | 24 | 2024 |
| A study of Consumer Behavior Approach towards Shopping Mall Attractiveness with special reference to the city of Ahmadabad S Thomas, BV Pathak Research Journal of Social Science and Management, 2 (No.5), 146-154, 2012 | 23 | 2012 |
| The Growth of Online Bus Ticketing Industry: RedBus Route to Success in the Indian Market Thomas International Journal of Business and Management 9 (11), 247-253, 2014 | 22 | 2014 |
| Investigating interactive marketing technologies - adoption of augmented/virtual reality in the Indian context S Thomas International Journal of Business Competition and Growth 7 (3), 214-230, 2021 | 21 | 2021 |
| Development of modern retailing in India: it’s impacts on distribution and procurement networks and changing consumption pattern PK Sinha, S Gokhale, S Thomas | 20 | 2012 |
| Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity: evidence from Indian context S Thomas, S Kureshi International Journal of Indian Culture and Business Management 14 (3), 365-373, 2017 | 19 | 2017 |
| Cause related marketing-An Indian overview S Kureshi, S Thomas Indian Institute of Management, Ahmedabad, 2014 | 19 | 2014 |
| An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective S Pandey, S Thomas, V Bhatt, R Patel, V Malkar Journal of Marketing Theory and Practice 32 (4), 541-554, 2024 | 18 | 2024 |
| Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity S Thomas Journal of Nonprofit & Public Sector Marketing 35 (2), 194-214, 2021 | 17 | 2021 |
| Examining the effect of message characteristics, popularity, engagement, and message appeals: evidence from Facebook corporate pages of tourism organisations S Thomas, S Kureshi, A Yagnik International Journal of Business and Emerging Markets 13 (1), 30-51, 2021 | 17 | 2021 |