| Technology acceptance as a determinant of online grocery shopping adoption. R Bauerová, M Klepek Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66 (3), 2018 | 114 | 2018 |
| Why do retail customers hesitate for shopping grocery online? M Klepek, R Bauerová Technological and Economic Development of Economy 26 (6), 1444-1462, 2020 | 81 | 2020 |
| Marketing communication model for social networks M Klepek, H Starzyczná Journal of business economics and management 19 (3), 500-520, 2018 | 74 | 2018 |
| Guerrilla marketing concept and further research possibilities M Klepek Silesian University in Opava, School of Business Administration in Karvina …, 2014 | 29 | 2014 |
| Regional innovation approach: A case of the Moravian-Silesian region INGP ADÁMEK, INGŠ ČEMERKOVÁ, INGM KLEPEK, INGJ ŠEBESTOVÁ, ... XVIII. MEZINÁRODNÍ KOLOKVIUM O REGIONÁLNÍCH VĚDÁCH, 161, 2015 | 16 | 2015 |
| The theoretical framework for the application of the TAM in online grocery shopping R Bauerová, M Klepek Working Papers 0044, Silesian University, School of Business Administration, 2017 | 13 | 2017 |
| Regional entrepreneurship culture and the business lifecycle: Patterns from the Moravian-Silesian region J Šebestová, M Klepek, Š Čemerková, P Adámek Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (6 …, 2015 | 12 | 2015 |
| Buyer personas: its use and limitations in online marketing M Klepek Marketing Identity 7 (1), 886-896, 2019 | 11 | 2019 |
| How do e-stores grow their market share? M Klepek, D Kvíčala Marketing Intelligence & Planning 40 (8), 945-957, 2022 | 10 | 2022 |
| Systematic analysis of the current academic research on social media marketing M Klepek Scientific Annals of Economics and Business 64 (Special), 15-27, 2017 | 10 | 2017 |
| The role of demographic factors in consumer perception of value from brand communication on Facebook M Klepek Central European Business Review 9 (3), 56-73, 2020 | 9 | 2020 |
| Determinants of customer engagement on Facebook brand pages M Klepek Univerzita Pardubice, 2018 | 6 | 2018 |
| The Digitalization of a Grocery Shopping from a Generation Perspective. R Bauerová, M Klepek Faculty of Mass Media Communication, University of Ss. Cyril and Methodius …, 2018 | 5 | 2018 |
| The measurement methods of customer value and its use in small and medium sized czech enterprises A Chromčáková, M Klepek, H Starzyczná Univerzita Pardubice, 2018 | 5 | 2018 |
| Purchasing behaviour of czech singles and its consequences on marketing communication effectiveness M Klepek, K Matušínská Acta Acad. Karviniensia 1, 57-69, 2016 | 4 | 2016 |
| Nové trendy online marketingové komunikace jako prostředek pro zvyšováni atraktivity měst a obcí v Moravskoslezském kraji INMS REGION, INGM KLEPEK XVII. mezinárodní kolokvium o regionálních vědách, 441, 2014 | 4 | 2014 |
| Development and standardization of a tool to measure knowledge of labour laws among employees MM Sulphey, AA Alanzi, M Klepek Technická univerzita v Liberci, 2021 | 3 | 2021 |
| Czech singles in the market of services. M Klepek Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64 (5), 2016 | 3 | 2016 |
| A study on the antecedents of Individual Entrepreneurship Orientation of Female students: An examination using Structural equation modeling MM Sulphey, M Klepek Sage Open 14 (2), 21582440241249831, 2024 | 2 | 2024 |
| BRAND PRESENCE IN DECISION-MAKING INVOLVING DECOYS. R Kubalová, M Klepek Market/Trziste 34 (1), 2022 | 2 | 2022 |
Jarmila Duháček ŠebestováSlezská Univerzita, Obchodně podnikatelská fakultaE-mail megerősítve itt: opf.slu.cz