| Conditioning effect of prior reputation on perception of corporate giving J Bae, GT Cameron Public Relations Review 32 (2), 144-150, 2006 | 360 | 2006 |
| The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea J Bae, S Kim Asian Journal of Communication 23 (1), 68-85, 2013 | 52 | 2013 |
| Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: Perceived message clarity and perceived CSR as mediators S Kim, J Bae International Journal of Corporate Social Responsibility 1, 1-14, 2016 | 39 | 2016 |
| Korean practitioners and journalists: Relational influences in news selection Y Kim, J Bae Public Relations Review 32 (3), 241-245, 2006 | 34 | 2006 |
| Generating conflict for greater good: Utilizing contingency theory to assess Black and mainstream newspapers as public relations vehicles to promote better health among African … CY Lumpkins, J Bae, GT Cameron Public Relations Review 36 (1), 73-77, 2010 | 26 | 2010 |
| Socio-contextual influences on the Korean news media's interpretation of Samsung's $847.6 million donation J Bae, SA Park Journal of Public Relations Research 23 (2), 141-166, 2011 | 20 | 2011 |
| Consumer evaluations of cable network brand extensions: A case study of the discovery channels BH Chang, J Bae, SE Lee Journal of Media Business Studies 1 (2), 47-71, 2004 | 17 | 2004 |
| The effects of prior reputation and type and duration of charitable donation on celebrities’ personal public relations: An investigation based on attribution theory S Hwang, J Bae, HJ Kim Asian Journal of Communication 27 (3), 304-321, 2017 | 10 | 2017 |
| Stigmatizing effects of prosocial alcohol and tobacco e-sponsorships S Rodgers, J Bae Social Marketing Quarterly 13 (1), 15-30, 2007 | 9 | 2007 |
| Testing the “line” between news and advertising: the effects of sponsor association on the content and credibility of four e-newspapers S Rodgers, J Lim, J Bae Annual Meeting of the International Communication Association, 05-25, 2009 | 6 | 2009 |
| The mediating effect of inferred sponsor motive on corporate credibility: When high congruity sponsorships fail S Rodgers, J Bae American Academy of Advertising. Conference. Proceedings, 127, 2005 | 5 | 2005 |
| Factors affecting city image during the COVID-19 era S Hwang, J Bae, S Kim, HJ Kim Asian Journal for Public Opinion Research 10 (1), 23-50, 2022 | 4 | 2022 |
| Influence of the gender of reporters, news topics, and circulation size on framing of public relations J Lim, J Bae Public Relations Journal 3 (1), 1-17, 2009 | 3 | 2009 |
| Exploring factors affecting the evaluation of cable network brand extension BH Chang, J Bae, SE Lee Proceedings of the 6th World Media Economics Conference, 2004 | 3 | 2004 |
| Measuring the organizational-level value of corporate philanthropic activity: Path analysis of corporate philanthropic activity on bottom-line through reputation J Bae University of Florida, 2004 | 1 | 2004 |
| Tainted Gift?: Harmful Effects of a Bad Profit Company's Corporate Social Responsibility Activity on the Associated Good Nonprofit Organization's Future J Bae University of Missouri-Columbia, 2006 | | 2006 |
| Exploring Factors Affecting the Evaluation of Cable Network Brand Extension J Bae, SE Lee | | 2004 |
| TAINTED GIFT?: HARMFUL EFFECTS OF A PROFIT COMPANY’S CORPORATE SOCIAL RESPONSIBILITY ACTIVITY ON THE ASSOCIATED NONPROFIT ORGANIZATION’S FUTURE J Bae | | |
Glen T. CameronProfessor, Missouri School of JournalismE-mail megerősítve itt: missouri.edu