Brand image evaluations: The interactive roles of country of manufacture, brand concept, and vertical line extension type HF Allman, AP Fenik, K Hewett, FN Morgan Journal of International Marketing 24 (2), 40-61, 2016 | 81 | 2016 |
The role of cultural distance across quantiles of international joint venture longevity AP Tower, K Hewett, AP Fenik Journal of International Marketing 27 (4), 3-21, 2019 | 34 | 2019 |
Multilateral alliances and innovation output: The importance of equity and technological scope S Xu, AP Fenik, MB Shaner Journal of Business Research 67 (11), 2403-2410, 2014 | 28 | 2014 |
Exploring the need for (extreme) speed: Motivations for and outcomes of discontinuous NPD acceleration MB Shaner, AP Fenik, CH Noble, KB Lee Journal of Marketing Management 36 (7-8), 727-761, 2020 | 10 | 2020 |
Rogues and Deviants: a game-theoretic perspective on opportunism in strategic alliances AP Fenik, CH Noble, K Lehnert Journal of Marketing Management 36 (1-2), 1-29, 2020 | 9 | 2020 |
Impact analysis: electronic logging devices in the transportation industry JM Koomen, AP Fenik International Journal of Automation and Logistics 3 (2), 137-151, 2021 | 4 | 2021 |
No More Missing Inventory: Blockchain and RFID Technology Applications within the Retail Inventory Management System AP Fenik, MM Mackie, HF Allman, S Keller Journal of Transportation Management 30 (2), 4, 2020 | 1 | 2020 |
Frontiers of internal marketing: how cultures of procrastination and improvisation drive project performance: an abstract C Hinsch, A Fenik, K Lehnert Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture A Fenik, ER Cadotte, HF Allman Journal of Applied Marketing Theory 11 (2), 3, 2024 | | 2024 |
Medical Tourism in the Post-Covid Era: Cultural Differences in Attitude Formation HF Allman, AP Fenik, HA Atadil | | 2024 |
Rogue and Deviants: A Game-Theoretic Perspective on Opportunism in Strategic Alliance Relationships AP Fenik | | 2015 |
The Born Firm Typology: Synthesis of the International New Ventures Miscellany A Fenik Available at SSRN 4552982, 0 | | |