| Understanding public support for carbon capture and storage policy: The roles of social capital, stakeholder perceptions, and perceived risk/benefit of technology WK Moon, LA Kahlor, HC Olson Energy Policy 139, 111312, 2020 | 70 | 2020 |
| US political partisanship and COVID-19: Risk information seeking and prevention behaviors WK Moon, L Atkinson, LA Kahlor, C Yun, H Son Health Communication 37 (13), 1671-1681, 2022 | 50 | 2022 |
| How can we fight partisan biases in the COVID-19 pandemic? AI source labels on fact-checking messages reduce motivated reasoning WK Moon, M Chung, SM Jones-Jang Mass Communication and Society 26 (3), 646-670, 2023 | 41 | 2023 |
| Contribution of training to scientists’ public engagement intentions: A test of indirect relationships using parallel multiple mediation J Copple, N Bennett, A Dudo, WK Moon, TP Newman, J Besley, N Leavey, ... Science Communication 42 (4), 508-537, 2020 | 39 | 2020 |
| Adopting voice assistants in online shopping: examining the role of social presence, performance risk, and machine heuristic S Lee, J Oh, WK Moon International Journal of Human–Computer Interaction 39, 2978-2992, 2023 | 37 | 2023 |
| Diversifying or reinforcing science communication? Examining the flow of frame contagion across media platforms SM Jones-Jang, PS Hart, L Feldman, WK Moon Journalism & Mass Communication Quarterly 97 (1), 98-117, 2020 | 28 | 2020 |
| Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings HS Lim, E Ciszek, WK Moon Journal of Communication Management 26 (2), 187-206, 2022 | 26 | 2022 |
| New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans S Lee, WK Moon Public Relations Review 47 (4), 102084, 2021 | 23 | 2021 |
| The effects of native advertising on readers' recognition, attitude, and sharing intention S Lee, MH Song, WK Moon, MH Shin Advertising Research 111, 68-100, 2016 | 21* | 2016 |
| The influence of social media on political participation: The meta-analysis of current research in Korea W Moon, S Lee Korean Journal of Journalism & Communication Studies 59 (4), 133-162, 2015 | 20* | 2015 |
| Advertising for brands and society: the role of perceived authenticity in corporate transgender advocacy advertising campaigns HS Lim, WK Moon, E Ciszek Journal of homosexuality 71 (10), 2449-2477, 2024 | 15 | 2024 |
| Nanoscientists’ perceptions of serving as ethical leaders within their organization: Implications from ethical leadership for responsible innovation WK Moon, LA Kahlor Journal of Responsible Innovation 9 (1), 74-92, 2022 | 14 | 2022 |
| Ethics in Financial Communication and Investor Relations SA Bowen, W Moon, JK Kim The Handbook of Financial Communication and Investor Relations, First …, 2017 | 13* | 2017 |
| The Influence of PPL's Expression Type and Audience's Characteristics on Advertising Effects S Lee, MH Song, WK Moon, MH Shin Journal of Broadcasting Research 87, 75-106, 2014 | 11* | 2014 |
| When the machine learns from users, is it helping or snooping? S Lee, WK Moon, JG Lee, SS Sundar Computers in Human Behavior 138, 107427, 2023 | 10 | 2023 |
| Risk perception, affect, and information avoidance during the 2016 US Presidential election WK Moon, LA Kahlor, JZ Yang, HS Lim Journal of Risk Research 25 (7), 860-873, 2022 | 10 | 2022 |
| AI as an apolitical referee: using alternative sources to decrease partisan biases in the processing of fact-checking messages M Chung, WK Moon, SM Jones-Jang Digital Journalism 12 (10), 1548-1569, 2024 | 9 | 2024 |
| What shapes environmental responsibility perceptions? Measuring value orientations as a predictor of situational motivations and communicative action JY Li, JK Kim, H Overton, N Bhalla, N Zhang, M Choi, WK Moon International Journal of Strategic Communication 13 (3), 214-232, 2019 | 8 | 2019 |
| Person, Place, or Thing: Individual, Community, and Risk Information Seeking W Wang, LA Kahlor, WK Moon, HC Olson Science Communication 43 (3), 307-335, 2021 | 7 | 2021 |
| SNS, SNS network type, and political participation: Focusing on comparison of SNS network type (twitter and facebook) EY Kim, SY Jung, WK Moon Social Science Studies 39 (1), 175-200, 2015 | 6* | 2015 |
Lee Ann "LeeAnn" KahlorProfessor of Advertising and Public Relations, University of Texas at AustinE-mail megerősítve itt: mail.utexas.edu