Követés
David Martín-Consuegra Navarro
David Martín-Consuegra Navarro
Professor of Marketing (UCLM)
E-mail megerősítve itt: uclm.es
Cím
Hivatkozott rá
Hivatkozott rá
Év
An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
D Martín-Consuegra, A Molina, Á Esteban
Journal of Product & Brand Management 16 (7), 459-468, 2007
8462007
Tourism marketing information and destination image management
A Molina, M Gómez, D Martín-Consuegra
African Journal of Business Management 4 (5), 722-728, 2010
3612010
Relational benefits and customer satisfaction in retail banking
A Molina, D Martín-Consuegra, Á Esteban
International Journal of Bank Marketing 25 (4), 253-271, 2007
3542007
Investigación de mercados
Á Esteban Talaya, A Molina Collado
ESIC Editorial, 2014
311*2014
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations
D Martín-Consuegra, E Díaz, M Gómez, A Molina
Physiology & Behavior 200, 104-110, 2019
2172019
The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust
R Carranza, E Díaz, D Martín-Consuegra
Journal of Hospitality and Tourism Technology 9 (3), 380-396, 2018
2022018
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
D Martín-Consuegra, M Faraoni, E Díaz, S Ranfagni
Journal of Global Fashion Marketing 9 (3), 237-251, 2018
1792018
Market orientation in service: A review and analysis
Á Esteban, Á Millan, A Molina, D Martín-Consuegra
European Journal of Marketing 36 (9/10), 1003-1021, 2002
1782002
The importance of packaging in purchase and usage behaviour
M Gómez, D Martín-Consuegra, A Molina
International Journal of Consumer Studies 39 (3), 203–211, 2015
1392015
Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural
A Molina, D Martín-Consuegra, Á Esteban, E Díaz
Revista de análisis turístico, 36-49, 2007
1342007
Introducción al Marketing
Á Esteban, D Martín-Consuegra, Á Millán, A Molina
Ariel Economía, 2002
132*2002
Global marketing segmentation usefulness in the sportswear industry
E Ko, CR Taylor, H Sung, J Lee, U Wagner, D Martín-Consuegra, F Wang
Journal of Business Research 65 (11), 1565-1575, 2012
1222012
e-Banking adoption: an opportunity for customer value co-creation
R Carranza, E Díaz, C Sánchez-Camacho, D Martín-Consuegra
Frontiers in Psychology 11 (621248), 1-10, 2021
1212021
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
L Zollo, R Carranza, M Faraoni, E Díaz, D Martín-Consuegra
Journal of Retailing and Consumer Services 60 (102432), 1-11, 2021
1102021
Market orientation and business performance: An empirical investigation in the airline industry
D Martín-Consuegra, Á Esteban
Journal of Air Transport Management 13 (6), 383-386, 2007
982007
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ...
Journal of Cleaner Production 241, 118210, 2019
862019
Dirección comercial
Á Esteban Talaya, C Lorenzo Romero
ESIC Editorial, 2013
802013
PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
R Carranza, E Díaz, D Martín-Consuegra, P Fernández-Ferrín
Industrial Management & Data Systems 120 (12), 2349-2374, 2020
702020
Análisis de la eficacia publicitaria en Internet
JJ Blázquez, A Molina, Á Esteban, D Martín-Consuegra
Investigaciones Europeas de Dirección y Economía de la empresa 14 (1), 159-176, 2008
63*2008
Determinants and outcomes of price premium and loyalty: A food case study
M Gómez, D Martín-Consuegra, E Díaz, A Molina
Journal of Consumer Behaviour 17 (1), 64–74, 2018
582018
A rendszer jelenleg nem tudja elvégezni a műveletet. Próbálkozzon újra később.
Cikkek 1–20