| Something old, something used: Determinants of women's purchase of vintage fashion vs second‐hand fashion MC Cervellon, L Carey, T Harms International Journal of Retail & Distribution Management 40 (12), 956-974, 2012 | 560 | 2012 |
| Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement JE Kim, S Lloyd, MC Cervellon Journal of Business Research 69 (1), 304-313, 2016 | 317 | 2016 |
| A model of consumer response to two retail sales promotion techniques M Laroche, F Pons, N Zgolli, MC Cervellon, C Kim Journal of Business research 56 (7), 513-522, 2003 | 309 | 2003 |
| Knowledge sharing among green fashion communities online: Lessons for the sustainable supply chain MC Cervellon, AS Wernerfelt Journal of fashion marketing and management: An international journal 16 (2 …, 2012 | 296 | 2012 |
| Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model L Dubé, MC Cervellon, H Jingyuan International Journal of Research in Marketing 20 (3), 259-272, 2003 | 223 | 2003 |
| Consumers' perceptions of'green': Why and how consumers use eco-fashion and green beauty products MC Cervellon, L Carey Critical Studies in Fashion & Beauty 2 (1-2), 117-138, 2011 | 189 | 2011 |
| Communicating green marketing appeals effectively: The role of consumers' motivational orientation to promotion versus prevention HH Ku, CC Kuo, CL Wu, CY Wu Green Advertising and the Reluctant Consumer, 34-43, 2016 | 188* | 2016 |
| Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives L Carey, MC Cervellon Journal of Fashion Marketing and Management 18 (4), 483-506, 2014 | 166 | 2014 |
| Selling second-hand luxury: Empowerment and enactment of social roles LLM Turunen, MC Cervellon, LD Carey Journal of Business Research 116, 474-481, 2020 | 165 | 2020 |
| The value of sustainable luxury in mature markets: A customer-based approach MC Cervellon, L Shammas Journal of corporate citizenship, 90-101, 2013 | 164 | 2013 |
| Cultural influences in the origins of food likings and dislikes MC Cervellon, L Dubé Food quality and preference 16 (5), 455-460, 2005 | 100 | 2005 |
| Conspicuous conservation: Using semiotics to understand sustainable luxury MC Cervellon International Journal of Market Research 55 (5), 695-717, 2013 | 98 | 2013 |
| When employees don't'like'their employers on social media MC Cervellon, P Lirio MIT Sloan Management Review 58 (2), 63, 2017 | 96 | 2017 |
| Facebook pages content, does it really matter? Consumers’ responses to luxury hotel posts with emotional and informational content MC Cervellon, D Galipienzo Journal of Travel & Tourism Marketing 32 (4), 428-437, 2015 | 93 | 2015 |
| Brand social power in luxury retail: Manifestations of brand dominance over clients in the store MC Cervellon, R Coudriet International Journal of Retail & Distribution Management 41 (11/12), 869-884, 2013 | 83 | 2013 |
| Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape MC Cervellon, J Sylvie, PV Ngobo Journal of Retailing and Consumer Services 27, 31-51, 2015 | 76 | 2015 |
| Creating better innovation measurement practices A Richtnér, A Brattström, J Frishammar, J Björk, M Magnusson MIT Sloan Management Review, 2017 | 63 | 2017 |
| Sustainable, hedonic and efficient: interaction effects between product properties and consumer reviews on post-experience responses MC Cervellon, L I. Carey European Journal of Marketing 48 (7/8), 1375-1394, 2014 | 58 | 2014 |
| Assessing the cross-cultural applicability of affective and cognitive components of attitude MC Cervellon, L Dubé Journal of Cross-Cultural Psychology 33 (3), 346-357, 2002 | 47 | 2002 |
| Standardisation versus cultural adaptation in food advertising: insights from a two-culture market MC Cervellon, L Dube International Journal of Advertising 19 (4), 429-447, 2000 | 45 | 2000 |
