| The impact of green experience on customer satisfaction: evidence from TripAdvisor Y Yu, X Li, TM Jai International Journal of Contemporary Hospitality Management 29 (5), 1340-1361, 2017 | 256 | 2017 |
| Hotel guests’ perception of best green practices: A content analysis of online reviews S Yi, X Li, TM Jai Tourism and Hospitality Research 18 (2), 191-202, 2018 | 186 | 2018 |
| The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior JHJ Min, HJJ Chang, TMC Jai, M Ziegler Fashion and Textiles 6, 1-19, 2019 | 161 | 2019 |
| Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions HJJ Chang, TMC Jai Social Responsibility Journal 11 (4), 853-867, 2015 | 137 | 2015 |
| Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers? TMC Jai, NJ King Journal of Retailing and Consumer Services 28, 296-303, 2016 | 134 | 2016 |
| Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion S Yi, T Jai Journal of Hospitality Marketing & Management 29 (6), 662-681, 2020 | 128 | 2020 |
| The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers TMC Jai, LD Burns, NJ King Computers in Human Behavior 29 (3), 901-909, 2013 | 125 | 2013 |
| Guests’ perceptions of green hotel practices and management responses on TripAdvisor H Lee, TM Jai, X Li Journal of hospitality and tourism technology 7 (2), 182-199, 2016 | 96 | 2016 |
| Waste less, enjoy more: Forming a messaging campaign and reducing food waste in restaurants HS Chen, TM Jai Journal of Quality Assurance in Hospitality & Tourism 19 (4), 495-520, 2018 | 85 | 2018 |
| Seeing it is like touching it: unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study) TM Jai, D Fang, FS Bao, RN James III, T Chen, W Cai Journal of Interactive Marketing 53 (1), 66-79, 2021 | 74 | 2021 |
| Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia MT Alansari, N Velikova, TM Jai Journal of Hospitality and Tourism Technology 9 (1), 65-79, 2018 | 55 | 2018 |
| Neural correlates of sensory‐enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping TM Jai, MW O'Boyle, D Fang Journal of Consumer Behaviour 13 (5), 342-350, 2014 | 53 | 2014 |
| A case study of a southern food festival: using a cluster analysis approach YH Kim, JL Duncan, TM Jai Anatolia 25 (3), 457-473, 2014 | 51 | 2014 |
| The influence of sustainable positioning on eWOM and brand loyalty: analysis of credible sources and transparency practices based on the SOR model KB Mim, T Jai, SH Lee Sustainability 14 (19), 12461, 2022 | 47 | 2022 |
| Trust fall: data breach perceptions from loyalty and non-loyalty customers HS Chen, TM Jai The Service industries journal 41 (13-14), 947-963, 2021 | 47 | 2021 |
| Cyber alarm: Determining the impacts of hotel’s data breach messages HS Chen, TMC Jai International Journal of Hospitality Management 82, 326-334, 2019 | 38 | 2019 |
| Gender differences in deal hunting: What motivates consumers to search and book hotel deals? H Chen, KV Phelan, TM Jai Journal of Hospitality Marketing & Management 25 (5), 613-639, 2016 | 38 | 2016 |
| Examining green reviews on TripAdvisor: Comparison between resort/luxury hotels and business/economy hotels J Song, TM Jai, X Li International Journal of Hospitality & Tourism Administration 21 (2), 165-187, 2020 | 31 | 2020 |
| Cruise passengers’ perception of key quality attributes of cruise lines in North America S Chua, B. L., Goh, B., Huffman, L., Jai, C., & Karim Journal of Hospitality Marketing & Management 25 (3), 346-371, 2016 | 28 | 2016 |
| Building brand loyalty on social media: theories, measurements, antecedents, and consequences TC Jai, X Tong, HS Chen Journal of Brand Management, 1-23, 2022 | 26 | 2022 |